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Top 15 Digital Marketing Degree Jobs

By Ammar Ahmed

Published:

Are you a digital marketing graduate wondering about the career possibilities that lie ahead? With countless job options out there, it can be overwhelming to find the right job.

Don’t worry – we’re here to help! This article presents the top 15 jobs that you can do with your digital marketing degree, showcasing the diverse range of opportunities available to you.

Digital marketing is a challenging field, but it’s also very rewarding. If you’re willing to work hard and learn new things, you can be successful in this field. So without further ado, let’s dive in and discover the in-demand roles and positions that match your skills and interests.

  • E-commerce Marketing Manager
  • Brand Manager
  • Data Analyst
  • Digital Marketing Specialist
  • SEO Specialist
  • Influencer Marketing Manager
  • Email Marketing Specialist
  • Content Marketer
  • Social Media Manager
  • Web Analytics Manager
  • Conversion Rate Optimization (CRO) Specialist
  • PPC Specialist
  • Affiliate Marketing Manager
  • Online Reputation Manager
  • Marketing Automation Specialist
degree guide digital marketing

1. E-Commerce Marketing Manager


Your digital marketing knowledge can come in handy if you choose to become an E-commerce Marketing Manager. You will be developing and executing marketing strategies for online businesses.

As an E-Commerce Marketing Manager

You will oversee the digital marketing strategies and campaigns for an e-commerce business, focusing on driving online sales, increasing brand visibility, and optimizing the customer experience. You will also manage a variety of marketing channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing.

Benefits

  • Digital Landscape: Stay at the forefront of the digital marketing landscape, keeping up-to-date with the latest online trends and technologies.
  • Data-Driven Decisions: Use analytics tools to understand consumer behaviors and make data-driven marketing decisions.
  • Cross-Functional Collaboration: Collaborate with different teams like sales, product development, and customer service to drive e-commerce success.
  • Impact on Revenue: Directly impact the company’s bottom line by driving online sales and conversions.
  • Customer Journey Mapping: Understand and optimize the end-to-end customer journey from awareness to purchase.
  • A/B Testing: Run A/B tests to identify the most effective strategies and continuously improve your marketing efforts.

Working Conditions

Email marketing managers primarily work in office environments, collaborating with team members, analyzing data, and creating email campaigns. They utilize email marketing software and tools to develop, execute, and track the performance of email campaigns.

The workload of email marketing managers can vary depending on promotional cycles, but they typically have a mix of office-based work, flexible schedules, and opportunities for strategic planning and professional development.

Further Studies

While a digital marketing degree is a good foundation for a career in e-commerce marketing, there are other ways to advance your education in this field. These include:

What Skills Make You a Strong Candidate

Your expertise in email marketing platforms, creating compelling content, segmenting audiences, and analyzing campaign results make you ideal for the role. You know how to engage customers through effective emails, test different strategies, and optimize conversions. With your skills, you can drive successful email campaigns and achieve marketing objectives for the company.

Salary Range & Job Outlook

  • Average Salary ($78,528)
  • Job Outlook (10%)

The average annual salary of an E-commerce Marketing Manager in the US is $78,528, depending on factors such as experience, industry, and location. The job outlook for e-commerce marketing looks amazing as the Bureau of Labor Statistics predicts that the employment of advertising, promotions, and marketing managers will grow 10% from 2020 to 2030. It is due to the increasing significance of online sales and digital marketing strategies.

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2. Brand Manager


A brand manager is responsible for the overall management of a brand, including its positioning, marketing, and communication. A digital marketing degree equips individuals with the skills needed to effectively manage brand strategies in today’s digital landscape.

As a Brand Manager

You will be responsible for developing and maintaining a strong brand identity and ensuring its consistent implementation across various marketing channels. You will collaborate with cross-functional teams to create compelling brand messaging and manage brand campaigns across digital and traditional platforms

Benefits

  • Creative Freedom: Leverage your creativity to design and implement unique brand strategies.
  • Market Research: Gain insights into consumer trends and competitors through deep market research.
  • Brand Evolution: Have the opportunity to evolve and refine a brand over time.
  • High Impact Role: Play a key role in influencing the company’s success by managing its most valuable asset – its brand.
  • Corporate Identity: Help shape the company’s corporate identity, internally and externally.
  • Competitive Landscape: Stay updated with changes in the industry, including competitor strategies and market trends.

Working Conditions

Brand managers typically work in office environments, collaborating with marketing teams and stakeholders. They may also need to travel occasionally for meetings or industry events. The working hours are generally standard, but occasional overtime might be required during critical brand campaigns or launches.

Further Studies

While a digital marketing degree is a great foundation for a career in brand management, there are a number of further study options that can help you advance your career. These include:

  • Brand Strategy: Deepen your understanding of consumer behavior, market research, brand positioning, and competitive analysis to develop effective brand strategies.
  • Brand Communication: Enhance your skills in advertising, public relations, content marketing, and integrated marketing communications to develop compelling brand messaging and storytelling strategies.
  • Consumer Psychology: Gain insights into consumer motivations, decision-making processes, and emotional connections with brands to create strategies that resonate with your target audience.
  • Additional certifications: This includes branding, digital marketing, or social media marketing certification to stay updated with industry trends and best practices.

What Skills Make You a Strong Candidate

As someone considering a career as a Brand Manager with a digital marketing degree, you need strong project management abilities to oversee multiple initiatives and meet deadlines.

Moreover, excellent communication and interpersonal skills will allow you to collaborate seamlessly with diverse teams and stakeholders, ensuring a cohesive brand message.

Finally, your adaptability and willingness to learn will serve you well as brand management requires staying up-to-date with evolving consumer trends and market dynamics.

Salary Range & Job Outlook

  • Average Salary ($76,931)
  • Job Outlook (10%)

The average salary for brand managers in the United States is around $76,931, but it can vary based on factors such as experience, location, and industry. The job outlook for brand managers remains favorable, with steady demand expected as companies continue to prioritize brand development and management to stay competitive in the market. The growth of brand manager roles is projected to be around 10% by 2031, similar to other marketing manager positions.


3. Online Reputation Manager


With a Digital Marketing degree, you can pursue a career as an Online Reputation Manager. This role focuses on managing and maintaining a positive online reputation for individuals, companies, or brands.

As an Online Reputation Manager

Your primary responsibility will be to monitor and control online narratives to ensure a positive brand image. You will have to implement strategies to mitigate and address negative feedback or reviews. The responsibility of communicating with stakeholders, such as customers, employees, and the media will also be on your shoulders.

Benefits

  • Influencer Engagement: Engage with influencers and brand advocates to boost the company’s online reputation.
  • Rapid Response: Enjoy the thrill of responding rapidly to online events that could impact the company’s reputation.
  • Crisis Management: Develop skills in crisis management, mitigating potential reputational harm.
  • Digital Expertise: Stay updated with the latest online trends, platforms, and technologies.
  • SEO Practices: Utilize search engine optimization techniques to promote positive content and reduce the visibility of any negative content.

Working Conditions

Online Reputation Managers typically work in digital marketing agencies, PR firms, or as part of an in-house marketing team. Working hours are generally standard, but occasional monitoring may be required during weekends or evenings.

Further Studies

In addition to your digital marketing degree, if you wish to enhance your skills and open up new opportunities in the field. Consider the following options:

  • Online Reputation Management Certification: This certification will provide you with advanced strategies and techniques to handle complex reputation challenges effectively.
  • Public Relations or Communication Studies: It will help you develop a deeper understanding of reputation management, crisis communication, and stakeholder engagement. These skills will complement your digital marketing expertise and make you a well-rounded Online Reputation Manager.
  • Data Analytics and Online Monitoring Courses: Understanding how to analyze data and derive meaningful insights will help you make informed decisions and develop effective reputation management strategies.

What Skills Make You a Strong Candidate

Online reputation management requires meticulous attention to detail, as even a small oversight can have significant consequences. Your digital marketing background has likely honed your ability to pay close attention to content accuracy, brand consistency, and overall online presence.

Maintaining ethical standards in reputation management is vital. So you need to ensure you approach reputation management with integrity and respect for privacy.

Your problem-solving skills will also play a crucial role as online reputation management often involves addressing negative feedback, managing crises, and mitigating reputational risks.

Salary Range & Job Outlook

  • Average Salary ($75,164)

The average annual salary for Online Reputation Managers is approximately $75,164, depending on experience and location. The job outlook for Online Reputation Managers is promising, as companies recognize the importance of maintaining a positive online presence and reputation. Unfortunately, we couldn’t find any official statistics. But the demand for professionals in this field is expected to grow steadily in the coming years.


4. Data Analyst


A data analyst is an exciting and in-demand career choice for individuals with a digital marketing degree who have a passion for numbers and extracting insights from data. As a data analyst, you play a vital role in helping companies make data-driven decisions and optimize their marketing strategies.

As a Data Analyst

Your main responsibility as a data analyst is to collect, analyze, and interpret large datasets to identify patterns, trends, and actionable insights. You will work closely with marketing teams to understand their objectives and use your expertise to uncover valuable information that can drive marketing campaigns and business growth.

By leveraging your digital marketing background, you can bring valuable insights into consumer behavior, market trends, and campaign performance, enabling companies to make data-informed decisions

You will also be involved in creating reports and visualizations to effectively communicate your findings to stakeholders, such as marketing managers and executives.

Benefits

  • High Demand: With the exponential growth of data, businesses in various sectors seek skilled data analysts.
  • Decision Influence: Your insights can directly impact major business decisions and strategies.
  • Advanced Tools: Get to work with sophisticated analytical tools and software, such as SQL, Python, R, and Tableau.
  • Predictive Analysis: Use predictive analytics to forecast future trends and help businesses plan accordingly.
  • Data Ethics: Uphold data ethics, ensuring privacy and responsible use of data.

Working Conditions

The work conditions for a data analyst position can vary depending on the industry, company, and specific job role. Your typical work schedule will be full-time, encompassing around 40 hours per week. 

You will frequently interact with other professionals such as data scientists, business analysts, and stakeholders from various departments.

You will work with sensitive and confidential information, so it is crucial to adhere to data privacy regulations and ethical guidelines to ensure data protection. You will need to stay updated with industry trends, attend relevant training or workshops, and continuously enhance your skills.

Further Studies

If you have a degree in digital marketing and are considering a transition into the data analyst profession, there are several further studies and areas of focus that can greatly benefit your career trajectory. Here are some relevant areas to consider:

  • Master’s Degree in Data Analytics: This will provide you with a more in-depth understanding of the principles of data analytics and how to apply them to real-world problems. Consider applying for the Master of Applied Data Science.
  • Statistics and Probability: Gain a deeper understanding of these concepts for data analysis and statistical modeling.
  • Programming and Data Manipulation: Learn Python or R to perform advanced data manipulation and automate workflows.
  • Data Ethics and Privacy: Understand ethical considerations and privacy regulations for responsible data handling.
  • Business and Domain Knowledge: Build domain-specific expertise in areas like digital marketing or e-commerce.
  • Data Analysis and Visualization: Enhance skills in Excel, SQL, and tools like Tableau for efficient data analysis and visualization.

What Skills Make You a Strong Candidate

Your analytical mindset, combined with a digital marketing background, equips you to analyze data effectively. Proficiency in tools like Python or R, along with strong problem-solving skills, allows you to uncover insights and provide innovative solutions.

Your communication skills, adaptability, and collaborative nature make you an effective team player. With a commitment to ethical conduct, you handle data responsibly. Embracing continuous learning and staying ahead of industry trends, you are ready to excel as a Data Analyst in the dynamic world of digital marketing.

Salary Range & Job Outlook

  • Average Salary ($70,436)
  • Job Outlook (23%)

The average annual salary of a Data Analyst is $70,436. The job outlook for data analysts is generally positive. While we couldn’t find statistics for the Data Analyst position exactly, the employment outlook for operations research analysts, a closely related field to data analytics, is anticipated to experience a significant growth rate of 23% from 2021-2030.

However, out of all the job recommendations, becoming a Data Analyst with a digital marketing degree can be the most challenging. This is because you will have to learn multiple new things such as programming languages that you might not already know.

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5. Digital Marketing Specialist


Digital Marketing Specialists play a vital role in the ever-evolving landscape of online marketing. It opens doors to a dynamic career with ample opportunities for growth and success in the digital age.

As a Digital Marketing Specialist

You strategize, implement, and optimize digital marketing campaigns to enhance brand visibility and drive conversions. You manage online presence, analyze data, and make data-driven decisions to maximize marketing efforts and reach target audiences effectively.

Benefits

  • Rapid Industry Changes: The digital marketing landscape changes rapidly, ensuring there’s always something new to learn.
  • Multi-Channel Marketing: Gain experience in multi-channel marketing, promoting a consistent brand message across multiple platforms.
  • ROI Measurement: Use tracking and analytical tools to measure the ROI of different marketing initiatives.
  • Data-Driven Decisions: Use analytics to make data-driven decisions and optimize marketing strategies.
  • Variety of Tasks: You can work on a variety of tasks, from SEO and email campaigns to social media marketing and PPC ads.
  • Real-Time Feedback: Get immediate insights into campaign performance, allowing for real-time optimization.

Working Conditions

Digital Marketing Specialists usually work in offices, but remote work options are also common. They collaborate with different teams, communicate with clients, and handle multiple projects simultaneously. They have deadlines and performance goals, so good time management and a focus on achieving results are important in this role.

Further Studies

  • Master’s Degree in Digital Marketing: A Master’s degree can position you for leadership roles and specialized positions within the digital marketing industry.
  • Certifications in Digital Marketing Platforms: Certifications in Google Ads, Analytics, Facebook Ads, and HubSpot showcase your digital marketing expertise and credibility.
  • Specialized Training in Emerging Areas: A digital marketing expert should consider getting training in areas such as artificial intelligence (AI) in marketing, search engine optimization (SEO) strategies, social media advertising, content marketing, or influencer marketing. These specialized skills can make you stand out from the competition and provide you with unique value to employers.

What Skills Make You a Strong Candidate

To be successful as a Digital Marketing Specialist, you need to have strong analytical skills to work with data and use it to improve marketing campaigns. You also need excellent communication skills to engage with diverse audiences.

Additionally, you need to know how to use various tools to analyze data, automate tasks, and measure campaign performance. Lastly, you need to be flexible and adaptable to the latest trends and best practices in digital marketing

Salary Range & Job Outlook

  • Average Salary ($53,510)
  • Job Outlook (20%)

The average annual salary of a digital marketing specialist is $53,510. The data suggest that the job outlook for this field is projected to grow 20% from 2018 to 2028, faster than the average for all occupations. This growth is being driven by the increasing importance of digital marketing for businesses of all sizes.


6. SEO Specialist


If you have a digital marketing degree, you have the skills and knowledge necessary to pursue a career as an SEO specialist.

As a SEO Specialist

Your primary responsibility is to optimize websites for higher search engine rankings. This includes keyword research, on-page and off-page optimization, data analysis, and strategy development. You will also build links to your website from high-quality sites.

Benefits

  • Google Certifications: Opportunity to earn Google certifications, adding to your credibility and professional growth.
  • Long-term Results: Unlike paid ads, SEO provides long-term results that can sustain even after you stop actively optimizing.
  • Ever-Changing Algorithms: SEO is a dynamic field that constantly evolves with search engine algorithm updates, providing constant learning opportunities.
  • User Experience: Work towards improving the user experience of websites, which is an increasingly important factor in SEO.
  • Voice Search Optimization: Venture into the rapidly growing field of voice search optimization.

Working Conditions

SEO Specialists usually work in offices, but remote work options are also common. They collaborate with different teams, communicate with clients, and handle multiple projects at once. They have deadlines and performance goals, so good time management and a focus on achieving results are important in this role. Besides, a flexible work schedule may also be available.

Further Studies

The future of SEO is constantly evolving and SEO specialists will need to keep up with the latest trends and technologies. Here are some future studies that may be essential for SEO specialists:

  • Natural Language Processing (NLP): NLP enables SEO specialists to adapt to the changing search landscape and create content that aligns with how people search and interact with search engines.
  • Content Marketing: By mastering content marketing, SEO specialists can achieve long-term success in the digital landscape. Consider taking the HubSpot Content Marketing Course as it covers everything you need to know.
  • UX Design: Google and other search engines prioritize websites that provide a positive user experience. Integrating UX design principles into SEO strategies enhances website performance and boosts organic rankings.
  • Data Science: Data science empowers SEO specialists to leverage insights from extensive data sources, identify trends, and optimize SEO campaigns with precision, ensuring maximum impact and ROI.

What Skills Make You a Strong Candidate

To excel as an SEO specialist, several key Skills will make you a strong contender for the position. First and foremost, having strong analytical and problem-solving skills is essential. This enables you to analyze data, identify patterns, and develop effective strategies to improve website rankings and drive organic traffic.

Additionally, possessing excellent research and writing skills is crucial for conducting keyword research, optimizing website content, and crafting compelling meta descriptions.

Lastly, you need to have a genuine passion for SEO and a desire to help businesses succeed. It will motivate you to continually learn and adapt, ensuring you provide valuable expertise to enhance online visibility and drive business growth.

Salary Range & Job Outlook

  • Average Salary ($56,696)
  • Job Outlook (17.2%)

The average annual salary for an SEO specialist is $56,696. The outlook for this field is positive, with an expected growth of 17.2% from 2020 – 2025. This is because businesses are seeking SEO expertise to improve their online presence, resulting in a steady demand for skilled professionals in this field.


7. Influencer Marketing Manager


With a Digital Marketing degree, you can explore the exciting career path of an Influencer Marketing Specialist. This role involves leveraging the power of social media influencers to drive brand awareness and reach target audiences effectively.

As an Influencer Marketing Manager

Your primary responsibility is to develop and execute influencer marketing strategies. This involves identifying relevant influencers, negotiating partnerships, managing campaigns, tracking performance, and ensuring brand alignment to maximize reach and engagement.

Benefits

  • Collaborative Role: Collaborate closely with influencers, internal teams, and sometimes other brands.
  • Creativity: Leverage your creativity to develop innovative influencer marketing campaigns.
  • Brand Storytelling: Work with influencers to tell your brand’s story in an authentic and engaging way.
  • Cross-Industry Opportunities: Work in various sectors as most industries leverage influencer marketing.
  • Career Advancement: With experience and success, you can advance to senior or director-level roles.

Working Conditions

Influencer Marketing Managers work in various settings, including digital marketing agencies, advertising firms, or in-house marketing teams of brands. 

While their work primarily takes place in office settings, Influencer Marketing Managers also engage in fieldwork, attending influencer events and site visits. They may need to travel occasionally to meet with influencers or attend conferences.

Working hours for Influencer Marketing Managers can be flexible, although they may need to accommodate evening or weekend work during campaign launches or events. However, the overall work-life balance in this role is often favorable, allowing for personal time and flexibility outside of peak campaign periods.

Further Studies

There are no specific educational requirements for becoming an influencer marketing manager. However, additional studies or certifications can enhance your skills and open up new career opportunities. Consider the following options:

  • Master’s Degree: Pursuing a master’s degree in marketing or digital media can provide advanced knowledge and skills that can propel you into leadership roles or specialized positions within the influencer marketing industry.
  • Social Media Marketing Certification: Gain expertise in social media marketing strategies, content creation, and analytics to strengthen your influencer marketing campaigns. You can start with HubSpot Social Media Marketing Certification Course.
  • Influencer Relationship Management Course: Enhance your skills in building and managing relationships with influencers, ensuring productive collaborations and successful campaigns. Consider the Influencer Marketing Strategy course from Coursera.
  • Digital Marketing Analytics Certification: Develop a deeper understanding of data analysis and measurement techniques to optimize influencer campaigns and demonstrate the impact of your efforts.

What Skills Make You a Strong Candidate

One of the critical skills for an influencer marketing manager is the ability to identify suitable influencers. Having a keen eye for identifying influencers who align with the brand’s values and target audience is essential for the success of influencer campaigns.

Experience in social media marketing or public relations is also highly beneficial. Understanding the dynamics of social media platforms, content creation, and digital marketing strategies will enable you to develop effective influencer marketing campaigns that resonate with the target audience.

As an influencer marketing manager, you will be engaging with influencers, collaborating with cross-functional teams, and interacting with stakeholders. Effective communication will be key to building successful relationships and driving impactful campaigns.

Salary Range & Job Outlook

  • Average Salary ($78,141)
  • Job Outlook (32%)

The annual median salary for an influencer marketing manager is $78,141. According to data,  the job outlook for this occupation is projected to grow 32% from 2020 to 2025, much faster than the average for all occupations. This growth is expected due to the increasing popularity of social media and the growing demand for influencer marketing campaigns.


8. Email Marketing Specialist


A digital marketing degree can help you develop the skills and knowledge you need to become an email marketing specialist.  This role empowers you to harness the power of email campaigns to engage audiences, build relationships, and drive conversions effectively.

As an Email Marketing Specialist

Your role involves developing and implementing email marketing strategies to drive engagement, nurture leads, and convert customers. You create compelling email campaigns, manage subscriber lists, conduct A/B testing, analyze performance metrics, and ensure compliance with data privacy regulations.

Benefits

  • Conversion Optimization: Work on strategies to increase email conversions, whether that’s purchases, sign-ups, downloads, or other actions.
  • Direct Communication: Email allows for direct communication with customers, providing immediate and personalized engagement.
  • Mobile Optimization: Learn to optimize emails for mobile devices, which is where the majority of emails are opened.
  • Automation: Gain expertise in email automation, creating personalized customer journeys.
  • Copywriting: Hone your copywriting skills to write persuasive and engaging emails.
  • CRM Integration: Work with CRM systems to manage email lists and segmentation.

Working Conditions

Email marketing specialists work in a variety of settings, including marketing departments of businesses, marketing agencies, and non-profit organizations. They typically work in an office environment, but some may telecommute or work from home.

The hours of work for email marketing specialists vary depending on the company and the specific role. However, most email marketing specialists work regular business hours, Monday through Friday. Some may be required to work overtime during peak seasons or when there are tight deadlines.

Overall, the working conditions for email marketing specialists are generally good. The job can be demanding, but it is also rewarding.

Further Studies

A bachelor’s degree in marketing or a related field is typically required for this role. However, some employers may accept candidates with an associate’s degree or relevant work experience. You can also consider the following additional study or certification options.

  • Data Analytics Certification: Data analytics is key to email marketing success. Google Analytics Certification can help you learn how to use data to improve your campaigns. 
  • Copywriting Course: A copywriting course can teach you how to write persuasive and engaging email copy that will drive results. Udemy Copywriting Masterclass is a great program that you can consider taking.

What Skills Make You a Strong Candidate

You need to possess strong writing and communication if you want to become an Email Marketing Specialist. You need to have a knack for creating compelling subject lines, impactful copy, and visually appealing designs that capture the attention of recipients. This skill will help you stand out from the competition and drive higher open and click-through rates for your email campaigns.

An Email Marketing Specialist should be aware of the importance of segmentation, personalization, and targeting in email marketing that allows them to tailor campaigns to specific audiences for maximum effectiveness.

Most importantly, you must be aware of email regulations and how to navigate the legal and ethical issues in the field.

Salary Range & Job Outlook

  • Average Salary ($57,150)
  • Job Outlook (10%)

The median annual salary for email marketing specialists is $57,150. The Bureau of Labor Statistics (BLS) classifies the role of email marketing specialists under the marketing and advertising manager career cluster. As a result, the job outlook for this occupation is also projected to grow by 10% from 2020 to 2030. This growth is anticipated due to the increasing popularity of email marketing as a means of reaching customers and promoting products and services.


9. Content Marketer


A content marketer is a professional who creates and distributes content to attract and retain customers. A digital marketing degree can provide the skills and knowledge necessary to be successful in this role.

As a Content Marketer

You create and manage content that engages and informs target audiences, driving traffic to websites and generating leads. Your responsibilities include content strategy development, research, writing, editing, search engine optimization, and utilizing various distribution channels.

Benefits

  • Diverse Content Types: Work with a wide range of content types, from blogs and social media posts to videos and infographics.
  • SEO: Implement SEO strategies within content to improve online visibility.
  • Audience Understanding: Gain a deep understanding of the target audience and their needs.
  • Brand Voice: Help shape and maintain the brand’s voice across all content.
  • Strategy Development: Develop and implement a content marketing strategy to achieve business goals.

Working Conditions

The working conditions for content marketers vary depending on the company. Some content marketers work in an office environment, while others work remotely. The job requires adaptability, as content marketers may need to work on tight deadlines, adjust strategies based on market trends, and handle multiple projects simultaneously.

Further Studies

A digital marketing degree is not required to be a content marketer, but it can be helpful. Besides, you also choose to study the following to enhance your skills and career prospects:

  • Specialized Certifications: Consider obtaining certifications in areas like Content Marketing, SEO, Social Media Marketing, or Google Analytics. These certifications demonstrate your expertise and can set you apart from other candidates.
  • Data Analysis and Analytics Training: Familiarize yourself with data analysis tools and techniques, such as Google Analytics or social media analytics platforms. Understanding how to interpret data and make data-driven decisions will strengthen your marketing strategies.
  • Industry Conferences and Workshops: Make sure to attend relevant conferences, workshops, and webinars to stay connected with industry professionals, gain insights into emerging trends, and expand your professional network.

What Skills Make You a Strong Candidate

To be successful as a content marketer, you need to have strong written and verbal communication skills to effectively convey messages to your target audience. Attention to detail is also important to ensure accuracy and quality in content creation.

Content marketers should also be creative and have the ability to think critically to develop engaging and unique content ideas. Adaptability is key, as the digital landscape is constantly evolving, and marketers need to stay up-to-date with new trends and technologies.

Salary Range & Job Outlook

  • Average Salary ($55,927)
  • Job Outlook (10%)

The median annual salary for content marketers is $55,927.  The role of Content Marketers also falls under the career cluster of marketing, advertising, and promotion manager, hence the projected growth from 2020 to 2030 is 10%. This is because businesses are increasingly recognizing the value of high-quality, engaging content in attracting and retaining customers.


10. Social Media Manager


A social media manager is a fulfilling career for those with a digital marketing degree and a passion for social media. As a social media manager, you will be responsible for developing and implementing strategies to enhance a company’s online presence, engage with its target audience, and drive brand awareness.

As a Social Media Manager

You will be the driving force behind a company’s social media strategy, leveraging various platforms to connect with customers, build brand loyalty, and drive traffic to the company’s website. Your role will involve creating and curating compelling content, scheduling, and publishing posts, monitoring social media channels, and analyzing performance metrics.

You will also need to monitor and respond to customer feedback, address inquiries or complaints, and foster positive relationships with the online community.

Benefits

  • Fast-Paced: Social media is always changing, offering an exciting, fast-paced work environment.
  • Multifaceted Role: Manage various aspects from content creation to customer service to analytics.
  • Content Curation: Curate interesting content from different sources to share on social media.
  • Social Listening: Use social listening tools to monitor brand mentions and industry conversations.
  • Social Media Advertising: Learn and implement social media advertising strategies to increase reach and engagement.

Working Conditions

Like many industries, social media management can have peak seasons and quieter periods. During peak tourism seasons or specific events, social media managers may experience higher workloads and more demanding schedules. 

However, during non-peak seasons, they may have more flexibility and opportunities to focus on strategy development, analysis, and planning for upcoming campaigns.

Overall, being a social media manager offers a blend of office-based and fieldwork activities, travel opportunities, flexibility in working hours, and the potential for a balanced work-life routine.

Further Studies

A digital marketing degree provides a solid foundation, but social media managers can benefit from additional studies such as:

What Skills Make You a Strong Candidate

To excel as a social media manager, you must possess strong communication skills, both written and verbal, as well as excellent attention to detail. You should be creative, innovative, and able to think strategically to develop engaging campaigns that align with the company’s brand and objectives.

With your digital marketing degree, you already have a solid foundation in marketing principles, strategies, and best practices. Though you need to be social media savvy. Your knowledge of social media platforms, trends, and user behavior is a valuable asset. You need to have a deep understanding of how different platforms function, their algorithms, and the best practices for optimizing the content on each platform.

Salary Range & Job Outlook

  • Average Salary ($57,183)
  • Job Outlook (10%)

Social media managers earn an average annual salary of $57,183. The role of a social media manager is classified under the same career cluster as marketing managers, which is why it is expected to grow by 10% from 2021 to 2030. This is due to the increasing demand for social media managers by businesses of all sizes to help them with brand building and customer engagement.


11. Web Analytics Specialist


A web analytics specialist is a fulfilling career for those with a digital marketing degree. As a web analytics specialist, you use data to understand how people interact with websites and apps. You use this information to improve website usability, increase traffic, and boost conversions.

As a Web Analytics Specialist

You will set up tracking mechanisms to collect data on website traffic, user engagement, conversions, and other relevant metrics. By closely monitoring user behavior and analyzing conversion funnels, you will identify areas where website optimization can enhance user experience and increase conversion rates.

You will create comprehensive reports and dashboards to present data findings and insights to key stakeholders. Web analytics is an ongoing process, and you will continuously monitor website performance, track key metrics, and identify areas for improvement.

Benefits

  • E-Commerce Growth: With the boom in e-commerce, web analytics specialists are needed to help online businesses thrive.
  • Impactful Work: Your work can directly influence the success of marketing campaigns and website design.
  • Problem-Solving: Apply analytical skills to solve complex business problems.
  • A/B Testing: Conduct A/B testing to improve website and campaign performance.
  • User Behavior Analysis: Understand user behavior and patterns, providing a deeper understanding of your audience.

Working Conditions

As a Web Analytics Specialist, you will primarily work in an office setting, either in-house for an organization or within a digital marketing agency. However, remote work or flexible work arrangements are becoming more common in this field. 

Depending on your role, you may have direct interactions with clients, presenting data findings, discussing strategies, and addressing their concerns. Strong communication and presentation skills will be valuable in client-facing situations.

Further Studies

Here are some beneficial areas of further study if you are considering a career as a Web Analytics Specialist

  • Master’s Degree: A master’s degree in web or data analytics can provide you with the skills and knowledge you need to become a successful Web Analytics Specialist. 
  • Web Analytics Certification Programs: Obtain certifications like GAIQ for expertise validation.
  • Google Analytics certification: Google Analytics is a must-have skill for Web Analytics Specialists. Google offers certification programs to learn how to use it effectively.

What Skills Make You a Strong Candidate

With a digital marketing degree, you possess the skills that make you a strong candidate for a Web Analytics Specialist position. Your understanding of online marketing principles, data analysis, and proficiency in tools like Google Analytics equips you to track website performance, interpret user behavior, and generate actionable insights. Your ability to identify trends, optimize campaigns, and drive strategic decision-making makes you an invaluable asset in maximizing online presence and achieving business objectives.

Salary Range & Job Outlook

  • Average Salary ($86,525)
  • Job Outlook (30%)

Web Analytics Specialists earn an average median salary of approximately $86,525. The specific salary range can vary depending on factors such as experience, location, and the size of the organization.

The job outlook for Web Analytics Specialists is promising. According to the Bureau of Labor Statistics, the employment of web developers and digital analysts is projected to grow 30% from 2020 to 2030, much faster than the average for all occupations.

This is due to businesses recognizing the importance of understanding user behavior and optimizing their online presence, which creates a steady demand for qualified specialists.


12. Conversion Rate Optimization (CRO) Specialist


A Conversion Rate Optimization (CRO) Specialist uses data and analytics to improve the conversion rate of a website or app. A digital marketing degree can help you get into this lucrative field and make a name for yourself.

As a Conversion Rate Optimization (CRO) Specialist

Your job is to analyze website data, conduct user research, and implement strategies to increase website conversion rates. You identify barriers to conversions, design and test website elements, and analyze results to improve the overall user experience and drive conversions.

Benefits

  • Demanding Role: As businesses recognize the value of optimizing for conversions, this role is increasingly in demand.
  • Experimentation: Conduct A/B testing and multivariate testing to determine the most effective strategies.
  • Competitor Analysis: Analyze competitor websites to identify opportunities for improvement.
  • Landing Page Optimization: Specialize in landing page design and optimization for maximum conversions.

Working Conditions

The working conditions for a CRO Specialist are typically office-based. They may work long hours, including evenings and weekends, to meet deadlines.

Further Studies

A bachelor’s degree in marketing, business, or a related field is typically required for a career in CRO. However, further studies in the following area can benefit you greatly:

  • UX Design: Gain proficiency in user experience design principles to create intuitive and conversion-focused website interfaces.
  • Advanced Analytics: Deepen your knowledge of web analytics tools and techniques to extract valuable insights for CRO.

What Skills Make You a Strong Candidate

Your digital marketing degree provides you with analytical skills that are essential for CRO, enabling you to interpret data, conduct A/B tests, and make data-driven decisions to improve conversions.

A passion for understanding user behavior and a problem-solving mindset are key qualities for CRO Specialists. They allow them to uncover insights and develop solutions to increase conversions.

Besides, a solid understanding of web technologies, analytics tools, and CRO platforms is essential to effectively implement optimization strategies.

Salary Range & Job Outlook

  • Average Salary ($52,154)
  • Job Outlook (10%)

The median annual salary for CRO Specialists is $52,154. The Bureau of Labor Statistics foresees a 10% increase in the number of advertising, promotions, and marketing professionals employed from 2020 to 2030. This is because businesses are increasingly prioritizing optimizing website conversions in order to maximize their online presence and revenue.


13. PPC Specialist


A PPC specialist is a digital marketing professional who uses paid advertising to drive traffic to websites and generate leads or sales. Your digital marketing degree provides a solid foundation for a career as a PPC Specialist.

As a PPC Specialist

Your role revolves around managing and optimizing pay-per-click advertising campaigns. You conduct keyword research, create compelling ad copy, manage bidding strategies, monitor campaign performance, and analyze data to maximize ROI and drive conversions.

Benefits

  • Bid Management: Master bid management strategies to maximize ad exposure while minimizing costs.
  • Geo-Targeting: Develop skills in geo-targeting and localization of ad campaigns.
  • Campaign Analysis: Deliver insightful campaign reports showcasing performance and next steps.
  • Creative and Analytical Balance: Blend creativity (for compelling ads) and analytical skills (for performance optimization).
  • Keyword Research: Deepen your understanding of keyword research and its impact on campaign performance.

Working Conditions

PPC Specialists primarily work in office environments, collaborating with marketing teams, clients, and advertising platforms. They spend a significant amount of time analyzing campaign data, monitoring key metrics, and making data-driven decisions to optimize campaign performance.

They are also accountable for delivering positive returns on ad spending for their clients. His dynamic environment requires adaptability, continuous learning, and a results-driven mindset to thrive in the role.

Further Studies

A bachelor’s degree in marketing or a related field is typically required for this position. However, you may also want to consider the following:

  • Google Ads certification: Obtain certifications in Google Ads to demonstrate proficiency and gain recognition as a qualified PPC professional.
  • PPC boot camps: PPC boot camps are a great way to learn the basics of PPC advertising in a short amount of time.
  • Industry events: Attending industry events is a great way to network with other PPC specialists and learn about the latest trends in PPC advertising.

What Skills Make You a Strong Candidate

As a PPC Specialist, you will need a keen eye for detail to optimize keywords, ad copy, and landing pages, ensuring accuracy and relevance.

Effective communication skills are also essential to collaborate with clients, understand their goals, and convey campaign performance and recommendations.

PPC campaigns require ongoing monitoring, adjustments, and optimization. Therefore, strong time management skills are crucial to meet deadlines and ensure efficient campaign management.

Salary Range & Job Outlook

  • Average Salary ($56,410)
  • Job Outlook (10%)

A PPC specialist earns an average annual salary of $56,410. The job outlook for this position is very promising and is likely to increase significantly in the next few years. According to the Bureau of Labor Statistics, the employment outlook for professionals in advertising, promotions, and marketing is expected to experience a positive growth rate of approximately 10% from 2020 to 2030. Since PPC specialists fall under the same category, you can expect similar growth for this profession as well.


14. Affiliate Marketing Manager


An Affiliate Marketing Manager plays a crucial role in developing and managing affiliate marketing programs for companies. With a digital marketing degree, individuals are equipped with the skills to effectively oversee and optimize affiliate marketing strategies.

As an Affiliate Marketing Manager

You’ll be responsible for creating and managing affiliate marketing campaigns, building partnerships with affiliates, and driving revenue growth through affiliate channels. You will also represent the affiliate marketing program to internal and external stakeholders.

Benefits

  • Revenue Generation: Directly contribute to revenue generation through performance-based marketing.
  • Performance Metrics: Gain deep expertise in performance metrics like conversion rates, ROI, and average order value.
  • Affiliate Recruitment: Recruit and manage affiliates, widening the company’s reach.
  • Commission Structures: Design attractive commission structures to incentivize affiliate participation
  • Compliance: Ensure all affiliate activities comply with industry regulations and company policies.

Working Conditions

Affiliate Marketing Managers typically work in office settings, but they may also travel to attend conferences or meet with partners. The working hours are generally standard, but occasional flexibility might be required to communicate with affiliates in different time zones.

Further Studies

There are a number of further study options that can help you advance your career. These include:

  • E-Commerce and Conversion Optimization: Gain insights into e-commerce strategies, and conversion rate optimization (CRO) to maximize conversions and revenue generation through affiliate marketing.
  • Affiliate Marketing Platforms and Tools: Familiarize yourself with industry-leading affiliate marketing platforms, tracking systems, and reporting tools to efficiently manage affiliate programs and measure campaign performance.
  • Other Advanced Courses: Certifications in performance marketing, relationship management, or data analytics for a deeper understanding of affiliate program management.

What Skills Make You a Strong Candidate

To pursue a career in affiliate marketing, you need to have a strong analytical and data-driven mindset as you will be evaluating affiliate program performance and making data-informed decisions.

Additionally, proficiency in digital marketing tools and platforms, especially affiliate marketing platforms and tracking systems are also crucial.

Salary Range & Job Outlook

  • Average Salary ($64,766)
  • Job Outlook (10%)

Affiliate marketing managers can earn up to $64,766 per year on average. The job outlook for affiliate marketing roles is promising, just like other marketing roles. It is expected to grow in line with the overall growth of the digital marketing industry, which is projected to grow by 10% by 2030.


15. Marketing Automation Specialist


A marketing automation specialist is an exciting career path for you to pursue. As a marketing automation specialist, you play a critical role in implementing and managing automated marketing campaigns, optimizing customer journeys, and maximizing the efficiency of marketing processes.

As a Marketing Automation Specialist

Your primary responsibility is to develop and execute marketing automation strategies using specialized software platforms. You design and set up automated marketing campaigns, including email marketing, lead nurturing, lead scoring, and personalized messaging. Employers value your ability to streamline marketing operations, improve lead generation, and enhance customer experiences through effective marketing automation.

Benefits

  • Lead Nurturing: Automate lead nurturing processes to move potential customers down the sales funnel more effectively.
  • ROI Improvement: Improve marketing ROI by optimizing campaigns and reducing manual tasks.
  • Multi-Channel Campaigns: Coordinate multi-channel campaigns using automation tools.
  • Sales and Marketing Alignment: Foster better alignment between sales and marketing through shared automation tools.
  • Tool Proficiency: Gain expertise in various marketing automation platforms like HubSpot, Marketo, Pardot, etc.
  • Efficiency Improvement: Streamline and automate marketing tasks to improve efficiency and effectiveness.

Working Conditions

As a marketing automation specialist, you work in a dynamic and collaborative office environment. Flexibility is a key advantage of your role, allowing you to work remotely or adopt flexible work hours. 

You leverage cutting-edge technology and collaborate with cross-functional teams to create impactful campaigns. With flexibility in work arrangements, you balance your workload and embrace a data-driven approach. The fulfillment comes from seeing tangible results and knowing your contributions make a significant impact.

Further Studies

There are several further studies and certifications that can enhance your expertise and provide valuable credentials in this specialized field. Here are some recommended options:

  • Marketing Automation Certifications: Obtain certifications from software providers like HubSpot, Marketo, or Salesforce to showcase proficiency in using their platforms for automation workflows and campaign management.
  • Digital Marketing Analytics: Gain expertise in data analysis, KPI tracking, and interpreting marketing data by pursuing certifications or courses in digital marketing analytics.
  • Customer Relationship Management (CRM): Broaden your skills by acquiring certifications in popular CRM platforms like Salesforce, Microsoft Dynamics 365, or HubSpot CRM, complementing your marketing automation knowledge.

What Skills Make You a Strong Contender

Your expertise in marketing automation platforms and skills in automated campaigns, lead nurturing, email marketing, and data analysis make you an ideal candidate for a Marketing Automation Specialist position. You can integrate systems, optimize workflows, and generate insights to drive business growth.

Salary Range & Job Outlook

  • Average Salary ($61,681)

Marketing automation specialists are in high demand and earn an average of $61,681 per year. The job outlook is excellent as businesses increasingly adopt marketing automation technology. Thus, the demand for skilled professionals in this field continues to grow. Unfortunately, we couldn’t find relevant data to provide you with a more clear outlook.

Making the Right Career Choice

The digital marketing industry is constantly evolving, and the jobs that are in demand today may not be the same jobs that are in demand tomorrow. That’s why it’s important to stay up-to-date on the latest trends and to be prepared to adapt your skills as needed.

One way to stay ahead of the curve is to take a self-assessment to identify your strengths and weaknesses. This will help you to determine which areas of digital marketing you are most interested in and which skills you need to develop.

You can also conduct market research to learn about the job market for digital marketing professionals. This will give you an idea of the salaries, job titles, and skills that are in demand.

Finally, you can use this guide to make an informed decision about which digital marketing degree jobs are right for you. The information in this guide will help you to understand the different types of digital marketing jobs, the skills and qualifications required for these jobs, and the salaries that are typically offered.


Ammar Ahmed

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