Are you considering a degree in the vibrant, ever-evolving field of communications? Whether you’re still thinking about it or you’ve already gotten your degree, it’s normal to feel apprehensive at this stage. There are so many paths your career trajectory could take, from traditional media to digital communications and everything in between.

But how do you make use of the skills that are integral to success in the field of communications? The critical thinking, negotiation know-how and persuasive abilities? The good news is that your communications degree prepares you for a wide variety of potentially lucrative and exciting careers.

Here are the top 15 communications degree jobs you can look forward to:

  • Journalist
  • Public Relations Specialist
  • Corporate Communications Manager
  • Human Resources Specialist
  • Sales Manager
  • Marketing Coordinator
  • Advertising Manager
  • Social Media Manager
  • Content Creator
  • Digital Marketing Specialist
  • Broadcast Journalist
  • Film Producer
  • Advocacy and Public Affairs Consultant
  • Community Outreach Coordinator
  • Academic Advisor

1. Journalist


A Journalist is a dynamic, inquisitive professional who plays a pivotal role in society. They investigate and report on news and events, providing valuable insights and information to the public. The field of journalism is diverse, ranging from print to broadcast and digital platforms, and provides an opportunity to cover a wide array of topics such as politics, sports, culture, business, and more.

As a Journalist

Your  primary duty is to report news accurately, objectively, and in an engaging manner. This includes researching and investigating potential news stories, interviewing sources, and writing and editing news reports. In today’s digital age, you may also be involved in multimedia content creation, which includes photos, videos, and podcasts. You are also responsible for adhering to ethical journalism standards and practices.

Benefits

  • Continuous Learning and Personal Growth: Working as a journalist often means diving deep into a variety of subjects, from politics to culture to technology. This constant exposure to new information allows journalists to continuously learn and expand their horizons, ensuring personal and intellectual growth throughout their careers.
  • Building a Network of Contacts: Journalists have the unique opportunity to meet and interact with a wide range of individuals, from local community members to high-profile personalities and experts in various fields. Over time, they build a vast network of contacts, which can be invaluable for both professional advancement and personal enrichment.
  • Making a Difference in Society: Journalism plays a crucial role in keeping the public informed and holding those in power accountable. By shedding light on important issues, exposing wrongdoing, or telling compelling human interest stories, journalists can effect change and make a positive impact in their communities or even globally.
  • Improving Communication Skills: The nature of the job demands that journalists hone their writing, speaking, and interviewing skills. As they craft stories and converse with sources, they become adept at communicating complex ideas clearly and compellingly, a skill that is transferable to many other professions and life situations.
  • Adapting to a Fast-Paced Environment: The world of news is ever-changing, and journalists are often on the front lines of breaking events. This requires them to think on their feet, adapt quickly to new situations, and make critical decisions under pressure. This resilience and adaptability can be an invaluable asset in various aspects of life and other career paths.

Working Conditions

Journalists often work under unique and sometimes challenging conditions. The nature of news means that events don’t always happen during typical 9-to-5 hours, so many journalists, especially those in news reporting, find themselves working irregular schedules, including evenings, weekends, and holidays. 

Deadlines are a constant feature in this profession, which can lead to high stress, especially when balancing the need for speed with the imperative for accuracy. Field reporters, in particular, might find themselves in a variety of environments – from comfortable press rooms to challenging outdoor locations, conflict zones, or disaster-hit areas where the conditions can be hazardous or unpredictable. Additionally, with the rise of digital media, many journalists are now expected to be multimedia savvy, juggling writing with photography, video recording, and even social media updating. 

While technology has facilitated instant communication and easier access to information, it has also blurred the boundaries between personal time and work, with the expectation of being “always on.” On the other hand, journalists working for established publications or broadcasters might have more structured work environments with access to resources and support. Still, the omnipresent deadline pressures and the responsibility of conveying accurate information to the public remain consistent across the board.

Further Studies

What Skills Make You a Strong Candidate

To be successful in this field, you should be naturally curious, with a passion for storytelling and a dedication to truth. You need strong written and oral communication skills, attention to detail, and the ability to meet tight deadlines. Adaptability in the face of changing news scenarios, persistence in pursuing stories, and the ability to build a strong network of contacts are other important traits that will set you apart.

Salary Range & Job Outlook

Average Salary ($30,470)
Job Outlook (-9%)

According to the U.S. Bureau of Labor Statistics, employment of news analysts, reporters, and journalists is projected to decline 9% from 2021 to 2031. Despite declining employment, about 4,900 openings for news analysts, reporters, and journalists are projected each year, on average, over the decade. The average median salary is around $30,470 per year.


2. Public Relations Specialist


A Public Relations Specialist, also known as a PR specialist, operates at the intersection of media, messaging, and audience perception. They are tasked with cultivating and maintaining a positive public image for their organization or clients. This role is central to a wide array of sectors including corporations, government agencies, nonprofits, and even individual personalities.

As a Public Relations Specialist

You are typically responsible for developing and implementing strategic PR programs to maintain a positive image and establish a strong relationship with the public. You’ll prepare press releases, write speeches, coordinate events, and respond to media inquiries. You’ll also monitor public opinion and manage any public-facing crises that may emerge, ensuring the organization navigates these situations effectively.

Benefits

  • Building Relationships with Key Media Players: As a public relations (PR) specialist, one gets to foster connections with influential figures in the media industry, including journalists, editors, and broadcasters. These relationships can be instrumental in ensuring favorable media coverage for clients, promoting brand image, and responding proactively to any negative press.
  • Enhancing Creative and Strategic Thinking: PR specialists often have to design campaigns, events, and narratives that resonate with the target audience. This process allows them to exercise and refine their creative muscles and strategic thinking abilities, ensuring they are always at the cutting edge of communication strategies.
  • Variety and Diverse Challenges: Working in public relations means dealing with a wide array of clients, industries, and challenges. This variety ensures that no two days are the same and offers PR professionals the opportunity to continuously learn, adapt, and grow, keeping their job fresh and exciting.
  • Being at the Forefront of Industry Trends: PR specialists need to stay updated with the latest industry trends, emerging communication platforms, and evolving audience preferences. This keeps them ahead of the curve and allows them to provide clients with the most effective and innovative strategies, while also ensuring personal growth and knowledge enhancement.
  • Making a Tangible Impact: A successful PR campaign can not only boost a company’s image but can also directly impact its bottom line, community relations, and stakeholder trust. Being a PR specialist means having the satisfaction of seeing one’s efforts result in measurable positive outcomes for clients, be it increased sales, enhanced brand reputation, or strengthened community relations.

Working Conditions

Public relations (PR) specialists typically operate within dynamic and fast-paced environments. Given the nature of their role, which often requires them to manage a company’s public image and respond promptly to media inquiries, they can face high-pressure situations, especially during crises or major corporate announcements. 

Deadlines are frequent, and the expectation to be “always on” and available is prevalent, particularly in situations where a swift response is crucial to shaping public perception. With the advent of digital media, the 24/7 news cycle means that PR specialists must continuously monitor various channels, including social media, for potential issues or opportunities. This can sometimes result in extended working hours, especially during product launches or PR campaigns.

However, many PR specialists also enjoy the perks of attending industry events, press conferences, and sometimes even travel for client meetings or events. The work setting can vary: while many work in comfortable office environments, they might also find themselves on location for events, press briefings, or media interviews. Collaboration is a significant aspect of the job; PR specialists often work closely with other departments, such as marketing and legal, to ensure consistent and effective messaging.

Further Studies

What Skills Make You a Strong Candidate

In order to be a strong PR candidate, you need to be an excellent communicator with a knack for crafting compelling narratives. They are strategic thinkers, able to anticipate public reaction and plan accordingly. Crisis management skills, creativity, and strong interpersonal skills are key, along with an understanding of social media and digital communication platforms.

Salary Range & Job Outlook

Average Salary ($62,800)
Job Outlook (9%)

According to Raise.me, the projected percent change in employment for PR specialists from 2016 to 2026 is 9% (As fast as average) with the average median annual salary being around $62,800 per year.


3. Corporate Communications Manager


A Corporate Communications Manager is a key figure in managing an organization’s internal and external communication. They ensure that the company’s message is consistent, timely, and aligns with its mission, vision, and values. Their role often spans across multiple communication channels including print, digital, social media, and corporate events.

As a Corporate Communications Manager

You’ll oversee  the creation and delivery of messages and campaigns that effectively communicate the organization’s strategy and achievements. You’ll draft press releases, manage corporate website content, handle public relations issues, and often liaise with the media. Internally, you may manage communications related to human resources, executive messaging, and company-wide announcements.

Benefits

  • Strategic Influence within the Organization: As a corporate communications manager, one has a central role in shaping the company’s narrative and key messages. This position provides an opportunity to influence top-level strategies, ensuring that internal and external communications align with the company’s mission, vision, and objectives.
  • Diverse Range of Projects and Responsibilities: The role often encompasses a variety of tasks, from managing internal communications and employee engagement efforts to overseeing public relations and media relations strategies. This diversity can make each day unique and offers a broad perspective on organizational workings and the impact of effective communication.
  • Opportunity for Continuous Professional Development: The ever-evolving nature of communication mediums, tools, and strategies requires corporate communications managers to stay updated with the latest trends and best practices. This continuous learning can lead to professional growth, expertise in various communication platforms, and recognition as an industry thought leader.
  • Cross-Functional Collaboration: Corporate communications managers frequently collaborate with different departments, such as marketing, human resources, legal, and executive leadership. This cross-functional interaction not only provides a holistic view of the organization but also fosters relationship-building and a deeper understanding of various business operations.
  • Visible Impact on Company Culture and Reputation: Effective communication is pivotal in shaping company culture, boosting employee morale, and maintaining a positive public image. Being in this role allows one to see the tangible results of their efforts, whether it’s increased employee engagement, successful crisis management, or enhanced public trust in the brand.

Working Conditions

A corporate communications manager often works in a fast-paced, dynamic environment within medium to large organizations. Their role is pivotal to maintaining and enhancing the company’s reputation, which means they must stay attuned to both internal organizational shifts and external market dynamics. 

Given their responsibilities, these managers frequently operate within tight deadlines, especially when addressing unforeseen public relations challenges or crises. The job often requires standard office hours; however, due to the global nature of many businesses and the 24/7 news cycle, they may need to be on call outside of regular working hours or during weekends. Digital tools and platforms are integral to their role, so they must be adept at navigating various software and online channels. 

Their tasks often involve significant desk work, but there’s also a fair amount of interaction, as they collaborate with diverse departments, liaise with external partners, or perhaps host press events. While the role predominantly takes place in an office setting, travel might be required for company events, industry conferences, or media appearances.

Further Studies

What Skills Make You a Strong Candidate

You should be a strategic thinker with excellent written and verbal communication skills. You  need to be detail-oriented, adaptable, and able to manage multiple projects at once. Strong leadership skills, an understanding of media relations, and a solid grasp of digital communication strategies are also key to excelling in this field.

Salary Range & Job Outlook

Average Salary ($134,700)
Job Outlook (8%)

The base salary for Corporate Communications Manager ranges from $108,300 to $134,700 according to salary.com. The Bureau of Labor Statistics projects 8% job growth for communications managers from 2020 through 2030, which is higher than the average of all occupations in that period.


degree guide communication


4. Human Resources Specialist


A Human Resources Specialist serves as the nexus between an organization and its employees, managing a variety of functions that relate to the company’s workforce. From hiring new talent and administering benefits to coordinating training programs and managing employee relations, a Human Resources Specialist plays a critical role in maintaining a company’s operations and culture.

As a Human Resources Specialist

You’ll typically be responsible for recruiting, screening, and interviewing job applicants. You may handle tasks related to employee orientation, training, and retention. Additionally, you may often manage payroll, benefits, and leave policies. You’ll also help address employee relations issues, ensuring compliance with labor laws and creating a positive work environment.

Benefits

  • Influence Over Organizational Culture: As a human resources (HR) manager, one plays a pivotal role in shaping and nurturing the company’s culture. Through implementing policies, facilitating training, and fostering a positive work environment, HR managers can directly impact employee satisfaction, productivity, and overall organizational harmony.
  • Continuous Personal and Professional Development: The field of human resources is always evolving, with new laws, best practices, and technological tools emerging regularly. As a result, HR managers have continuous opportunities for learning and growth, ensuring they remain at the forefront of industry advancements and enhancing their expertise.
  • Diverse Interactions and Relationship Building: HR managers regularly interact with employees at all levels, from entry-level staff to top executives. This diversity of interaction allows them to build a wide network within the organization, understand the unique challenges faced by various departments, and foster meaningful professional relationships.
  • Making a Tangible Impact on Employees’ Lives: Human resources often involves handling personal and sensitive issues, from career development and promotions to resolving workplace conflicts. Being in this role allows HR managers to make decisions that can significantly benefit employees, ensuring their well-being, growth, and overall job satisfaction.
  • Strategic Role in Company Success: HR managers are not just involved in hiring and administration; they also play a strategic role in the company’s growth and success. By ensuring talent acquisition aligns with company goals, developing retention strategies, and improving employee performance through feedback and training, they directly contribute to the organization’s bottom line and future direction.

Working Conditions

Human resources (HR) managers typically operate in a structured office environment, but their role is multifaceted and often involves a blend of desk tasks, meetings, and interpersonal interactions. While much of their time might be spent on administrative duties, such as reviewing policies or analyzing employee data, they also engage in face-to-face consultations, conduct interviews, and facilitate training sessions.

The nature of their job requires discretion and confidentiality, especially when dealing with sensitive employee information or resolving conflicts. Given the wide range of responsibilities, HR managers need to be adept at multitasking and managing their time effectively. They often work standard business hours, but during peak recruitment periods, employee evaluations, or organizational changes, extended hours might be necessary. 

Moreover, as businesses become more globalized, interacting with employees or HR counterparts in different time zones might occasionally demand flexibility. While the job is primarily office-bound, travel might be required, especially if the company has multiple locations.

Further Studies

  • Master’s Degree in Human Resources or Business Administration.

What Skills Make You a Strong Candidate

To excel as an HR specialist, you should have excellent interpersonal and communication skills, as you will frequently interact with employees at all levels within the organization. You should be detail-oriented, organized, and have a good understanding of labor laws. Conflict resolution skills, discretion, and the ability to maintain confidentiality are also crucial in this role.

Salary Range & Job Outlook

Average Salary ($126,230)
Job Outlook (7%)

The median annual wage for human resources managers was $126,230 in May 2021.Employment of human resources managers is projected to grow 7% from 2021 to 2031, about as fast as the average for all occupations.


5. Sales Manager


A Sales Manager holds a key position within any organization, bearing the responsibility for leading and guiding a team of salespeople towards achieving set targets. Their role is pivotal to a company’s revenue and growth, encompassing the development of sales strategies, setting quotas, training sales representatives, and monitoring the team’s performance.

As a Sales Manager

Your tasks will typically include setting sales goals, analyzing data, and developing training programs for the sales team. You also help to build the sales plan, which could involve identifying new customers, promoting new products, or expanding into new markets. You’ll likely manage a team of salespeople, providing guidance, motivation, and performance feedback.

Benefits

  • High Earning Potential: As a sales manager, one often has a compensation package that includes a base salary coupled with performance-based incentives or commissions. This structure allows for substantial earnings, especially when the team performs well or achieves significant sales milestones.
  • Development of Interpersonal and Negotiation Skills: The role requires regular interaction with clients, team members, and other stakeholders. This constant engagement helps sales managers refine their communication, persuasion, and negotiation skills, making them adept at handling various business scenarios and personalities.
  • Opportunity for Professional Growth: Sales managers are at the forefront of business development, and their successes can lead to rapid career advancements. Demonstrated ability to drive sales and lead a team can open doors to higher managerial roles, directorial positions, or even opportunities to strategize at the corporate level.
  • Deep Understanding of Market Dynamics: Being immersed in sales, managers gain a comprehensive insight into market trends, customer preferences, and competitor strategies. This knowledge is invaluable for business planning and can be applied in various strategic roles within or outside the sales domain.
  • Sense of Achievement and Recognition: Sales achievements are often quantifiable and celebrated within organizations. Meeting or exceeding sales targets not only provides a sense of personal accomplishment but also often comes with recognition, awards, or other tangible rewards, boosting morale and job satisfaction.

Working Conditions

Sales managers typically operate within dynamic and target-driven environments. Their primary focus revolves around achieving sales goals, which necessitates regular tracking of sales metrics, team performance, and market trends. This often means working beyond the standard 9-to-5 schedule, especially during end-of-month or end-of-quarter pushes to meet sales targets. 

While a significant portion of their time might be spent in an office setting – strategizing, analyzing data, or conducting meetings – they frequently engage in fieldwork, visiting potential clients, attending trade shows, or overseeing on-site sales activities. Technology plays a crucial role in their day-to-day tasks, with various software tools helping them monitor sales pipelines, customer relationship management, and team productivity. 

The role can be high-pressure, especially when sales are lagging or when navigating complex deals. However, it also offers the thrill of closing significant contracts and the satisfaction of leading a team to success. The constant interaction with clients, team members, and other business stakeholders demands excellent communication skills and the ability to adapt to diverse business scenarios. Additionally, travel is often an integral part of the job, especially if managing sales territories that cover expansive regions or multiple locations.

Further Studies

What Skills Make You a Strong Candidate

To succeed as a sales manager, you should possess excellent communication, leadership, and motivational skills. You should be goal-oriented, with a good understanding of customer and market dynamics. Problem-solving abilities, adaptability, and resilience, especially in the face of rejection, are also key traits in this role that will take you far.

Salary Range & Job Outlook

Average Salary ($127,490)
Job Outlook (5%)

The median annual wage for sales managers was $127,490 in May 2021. Job Outlook. Employment of sales managers is projected to grow 5% .


6. Marketing Coordinator


A Marketing Coordinator is an essential part of any marketing team, ensuring smooth and effective execution of marketing plans and initiatives. This role provides the opportunity to be involved in a wide range of marketing activities, from market research and campaign development to tracking performance metrics and coordinating marketing events.

As a Marketing Coordinator

You are typically responsible for supporting all aspects of a marketing plan, from its development to its execution. This might include conducting market research, assisting in the creation of marketing materials, coordinating marketing events, maintaining databases, and tracking the effectiveness of marketing campaigns. You’ll often serve as a liaison between different teams, such as sales, advertising, and public relations.

Benefits

  • Broad Exposure to Various Marketing Facets: As a marketing coordinator, one gains experience across different areas of marketing, from digital campaigns and content creation to event planning and market research. This holistic exposure provides a solid foundation for understanding the intricacies of the marketing world and can pave the way for specialization in the future.
  • Opportunity for Continuous Learning: The dynamic field of marketing constantly evolves with technological advancements and changing consumer behaviors. This offers marketing coordinators the chance to stay updated with the latest tools, trends, and strategies, ensuring continuous professional growth and adaptability.
  • Collaborative Work Environment: Marketing coordinators often work in teams and collaborate with various departments, such as sales, design, and public relations. This cross-functional interaction not only enhances teamwork skills but also provides a comprehensive understanding of how different units within an organization align to achieve common goals.
  • Direct Impact on Business Outcomes: Through their efforts in promoting products, services, or brand messages, marketing coordinators can witness the tangible results of their work, be it increased website traffic, boosted sales, or heightened brand awareness. Seeing these direct contributions to business success offers a sense of accomplishment and motivation.
  • Creativity and Innovation: The role frequently demands creative problem-solving and innovative thinking, especially when designing campaigns or strategizing promotions. This allows marketing coordinators to tap into their creative side, making the job both challenging and personally fulfilling.

Working Conditions

A marketing coordinator operates within the bustling realm of the marketing department, often balancing multiple projects and deadlines simultaneously. Their role is a blend of creativity and analytics, requiring them to brainstorm innovative campaign ideas one moment and dive into performance metrics the next. The nature of the job is predominantly office-based, although with the rise of remote work and digital communication tools, many tasks can be completed from various locations. 

Depending on the organization and specific campaigns, there might be instances when fieldwork is necessary, such as overseeing a promotional event, attending trade shows, or conducting market research. The work environment is collaborative, involving regular interactions with different teams, vendors, and sometimes, direct engagement with customers or clients. Due to the fast-paced nature of marketing, there might be periods of high intensity, especially during product launches or major promotional events. The role demands adaptability, as marketing coordinators must swiftly respond to ever-changing market trends, audience feedback, and the results of their campaigns. 

Continuous learning is a staple, given the evolving landscape of digital marketing tools, platforms, and best practices. While the job can be demanding, the satisfaction derived from witnessing the direct impact of their efforts on a brand’s success offers significant job gratification.

Further Studies

  • Master’s degree in Marketing or a related field can be an asset for some positions.

What Skills Make You a Strong Candidate

You are well-organized, detail-oriented, and have excellent communication skills. Creativity and an eye for aesthetics are important to you, as is an understanding of market trends and consumer behavior. Proficiency in digital marketing tools and techniques, along with strong analytical skills, are highly desirable and you’d do well to develop these skills if you’re interested in this line of work.

Salary Range & Job Outlook

Average Salary ($135,030)
Job Outlook (10%)

According to the Bureau of Labor Statistics, the number of marketing managers will rise by 10% between 2021 and 2031, The median annual wage for marketing managers was $135,030 in May 2021.


7. Advertising Manager


An Advertising Manager orchestrates and directs advertising activities for an organization to generate interest in a product or service. This role merges creativity with strategic planning, requiring a balance of innovative thinking and organized execution. In a world increasingly driven by media and consumer engagement, Advertising Managers play a vital role in setting a brand apart in the marketplace.

As an Advertising Manager

You plan and execute advertising campaigns, working closely with internal teams and external agencies. You oversee the creation of promotional materials, identify the best platforms for ad placement, and negotiate contracts for advertising services. You also analyze campaign performance and adjust strategies as needed to maximize effectiveness.

Benefits

  • Direct Influence on Brand Perception: As an advertising manager, one has the opportunity to shape how consumers perceive and engage with a brand. By crafting compelling advertising campaigns, they can directly influence buying behaviors, brand loyalty, and overall market presence.
  • Opportunity to Harness Creativity: The world of advertising thrives on innovation and creative storytelling. In this role, advertising managers have the chance to collaborate with creative teams, develop unique advertising concepts, and see their visions come to life across various media platforms.
  • Stay at the Forefront of Industry Trends: The advertising industry is constantly evolving with technological advancements and shifts in consumer preferences. Working as an advertising manager means staying updated with the latest in media consumption, design aesthetics, and communication strategies, ensuring a cutting-edge approach to campaigns.
  • Potential for High Earnings: Given the significance of effective advertising in driving business success, many companies offer competitive compensation packages to advertising managers. This often includes a base salary combined with performance-based bonuses or profit-sharing, especially when campaigns significantly boost sales or brand awareness.
  • Collaboration with Diverse Professionals: Advertising managers interact with a range of professionals, from graphic designers and copywriters to market researchers and media buyers. This diverse collaboration offers a rich learning experience, broadens one’s professional network, and fosters a dynamic work environment where different expertise converges to create impactful campaigns.

Working Conditions

An advertising manager typically navigates a vibrant and fast-paced work environment, at the intersection of creativity, strategy, and business objectives. The core of their role centers around conceptualizing, developing, and executing advertising campaigns, which means they often juggle meetings with creative teams, liaisons with media agencies, and strategic planning sessions to evaluate campaign effectiveness. 

While much of their work might occur within the confines of an office, the digital age and the rise of remote collaborations have enabled flexibility in work locations. However, depending on the campaign or client requirements, they may find themselves on sets for commercial shoots, attending industry events, or meeting with potential media partners.

Deadlines are a significant aspect of the advertising world; hence, there can be instances of extended work hours or heightened pressure, especially during the launch phase of a major campaign or when adjusting to real-time feedback. With the rapid evolution of digital platforms, an advertising manager must also stay abreast of technological trends and shifts in audience behavior.

Further Studies

  • Master’s degree in Business Administration or Marketing may be preferred for some roles.

What Skills Make You a Strong Candidate

You are a creative, strategic thinker with strong leadership skills. You should have excellent communication and negotiation skills, along with a keen understanding of consumer behavior and market trends. An understanding of digital advertising strategies, analytics, and the ability to adapt to changing media landscapes are also crucial in this field.

Salary Range & Job Outlook

Average Salary ($127,150)
Job Outlook (10%)

The median annual wage for advertising and promotions managers was $127,150 in May 2021. Overall employment of advertising, promotions, and marketing managers is projected to grow 10% from 2021 to 2031, faster than the average for all occupations.


8. Social Media Manager


A Social Media Manager serves as the voice of a company across social platforms. As the face of an organization online, they manage all aspects of a company’s social media presence, engage with a brand’s audience, and create shareable content. Their role has grown increasingly important as businesses continue to shift towards digital platforms and seek to engage with audiences in real-time.

As a Social Media Manager

You’ll develop and implement social media strategies to align with business goals. You generate, publish, and share engaging content regularly (e.g., original text, photos, videos) and manage community responses. You also monitor SEO, user engagement and suggest content optimization and monitor trends in social media tools, applications, channels, design, and strategy.

Benefits

  • Engagement with Cutting-Edge Platforms: As a social media manager, one has the opportunity to work with the latest social media platforms and tools, staying ahead of digital trends and leveraging new features to engage audiences effectively.
  • Creative Expression and Content Creation: The role allows for a blend of creativity and strategy, giving social media managers the chance to design compelling visuals, craft engaging narratives, and develop content that resonates with a brand’s audience, making each day unique and stimulating.
  • Direct Interaction with Communities: Unlike many traditional roles, social media managers engage directly with their brand’s community. This immediate feedback loop allows them to understand their audience’s preferences, concerns, and feedback, making adjustments in real-time and fostering a sense of connection.
  • Versatility and Continuous Learning: The ever-evolving nature of social media platforms ensures that no two days are the same. This dynamic environment offers continuous learning opportunities, from mastering new algorithms to understanding emerging user behaviors, keeping the role fresh and challenging.
  • Key Role in Brand Image and Reputation: Social media is often the first point of contact between a brand and its consumers. As a manager in this domain, one has a pivotal role in shaping the brand’s online persona, managing its reputation, and driving its digital growth strategy, making their contributions vital to overall business success.

Working Conditions

Their daily tasks might range from content creation and strategy planning to community management and real-time engagement. Given the 24/7 nature of social media, their work hours can sometimes extend beyond the traditional nine-to-five, especially when managing international audiences or handling time-sensitive posts and crises. 

While much of their role can be performed remotely or from a traditional office setting, it requires consistent monitoring of multiple platforms, ensuring timely responses and maintaining the brand’s online presence. The digital tools and analytics they use are continually evolving, necessitating regular upskilling and adaptation. Collaboration is a significant aspect of their job, often liaising with marketing teams, graphic designers, customer service, and sometimes even top-tier management, to ensure alignment in brand messaging and strategy. The role can be both exhilarating, given the immediacy of feedback and visible impact of their work, and demanding, especially when navigating negative feedback or public relations challenges on public platforms.

Further Studies

  • Certifications in digital marketing or social media management can be beneficial.

What Skills Make You a Strong Candidate

You are creative, adaptable, and proficient in using social media platforms. You should have excellent communication skills, strong analytical skills, and an ability to identify target audience preferences and trends in social media. Being able to work under pressure, handle multiple priorities, and understand the latest digital marketing trends are also crucial traits to excel in this field.

Salary Range & Job Outlook

Average Salary ($53,060)
Job Outlook (10%)

According to Payscale data from August 2022, the average salary for social media managers is $53,060. With the growth of social media, the demand for social media managers and related careers is increasing. According to the Bureau of Labor Statistics (BLS), job demand for marketing managers is projected to increase by 10% from 2020-2030.


9. Content Creator


A Content Creator produces entertaining or educational material that caters to the interests and challenges of a target audience. The content they create can take many forms, including blog posts, videos, email newsletters, social media updates, and more. As businesses continue to recognize the value of content marketing, the demand for skilled Content Creators has been on the rise.

As a Content Creator

You will be responsible for generating ideas for new content types and proofreading articles before publication. You’ll deliver engaging content regularly and share it on various platforms to reach the business’s target audience. Additionally, they monitor and analyze content performance and use this data to influence future content plans.

Benefits

  • Freedom of Expression: As a content creator, one enjoys the liberty to express ideas, share personal experiences, and tell stories in unique and imaginative ways, fostering a personal connection with audiences and establishing a distinct voice in the digital landscape.
  • Flexibility in Work Environment: Many content creators have the advantage of choosing their work setting, whether it’s from the comfort of their home, a cozy cafe, or even while traveling, enabling a work-life balance that suits their lifestyle and creative rhythms.
  • Continuous Learning and Skill Development: The role demands proficiency in various tools, platforms, and mediums, offering opportunities to continuously learn and hone skills – be it in video editing, writing, graphic design, or understanding platform-specific algorithms and audience behaviors.
  • Direct Audience Engagement: Content creators have the privilege of building and nurturing their community. This direct interaction allows for immediate feedback, fostering a deep understanding of audience preferences and the ability to adapt content strategies in real-time.
  • Potential for Diverse Revenue Streams: Beyond traditional monetization methods like ads, content creators can explore multiple avenues for income, including sponsorships, affiliate marketing, merchandise sales, and even crowd-funded support, offering financial flexibility and independence.

Working Conditions

A content creator often operates within a highly flexible yet demanding work environment. Unlike many traditional roles, the workspace is often self-determined, with many creators working from home offices, co-working spaces, cafes, or even while on the move. Hours can be irregular, as creativity and inspiration can strike at any time, and content often needs to be adapted to the optimal times for audience engagement. 

The role involves wearing many hats, from researching and developing content ideas, to production tasks such as writing, filming, or designing, to post-production processes like editing and optimizing for different platforms. Additionally, it includes community management aspects like responding to comments, adapting to audience feedback, and staying active on various social media channels. The digital tools and platforms they work with are in a state of constant flux, necessitating a commitment to continuous learning and adaptation.

Further Studies

  • For some specialized content creation roles, additional training or certification may be required.
  • Proven experience creating content, as demonstrated by a portfolio of work.

What Skills Make You a Strong Candidate

A successful Content Creator is creative, adaptable, and able to connect with various audiences. They should have excellent writing and editing skills, a good understanding of SEO principles, and be comfortable working with different content management systems. Strong research skills, attention to detail, and the ability to work on multiple projects simultaneously are also crucial attributes.

Salary Range & Job Outlook

Average Salary ($41,405)
Job Outlook (10%)

Content development is a rapidly growing industry, with a 10% increase in job growth expected over the next decade. The base salary for Content Creator ranges from $36,977 to $46,166 with the average base salary of $41,405.


10. Digital Marketing Specialist


A Digital Marketing Specialist is at the heart of every successful online marketing campaign. They use a range of marketing techniques and concepts and think creatively, devising new ways of communicating with established and potential customers. This role combines aspects of traditional marketing and IT, making it a dynamic and challenging profession that is evolving alongside advancements in technology.

As a Digital Marketing Specialist

A Digital Marketing Specialist is responsible for developing, implementing, and managing marketing campaigns that promote a company’s brand, products, or services. They play a major role in enhancing brand awareness and driving website traffic, which involves SEO, PPC, email marketing, social media marketing, and display advertising. They also measure and report performance of all digital marketing campaigns against goals (ROI and KPIs).

Benefits

  • Mastery of In-Demand Skills: As a digital marketing specialist, one gains proficiency in a suite of sought-after skills, from SEO and PPC to email marketing and analytics, making them valuable assets in the increasingly digital-first business landscape.
  • Diverse Career Opportunities: The field of digital marketing is vast and continually evolving. With expertise in this area, specialists can explore various roles or niches, from social media management to content strategy, ensuring career growth and diversity in tasks.
  • Measurable Impact on Business Growth: Digital marketing strategies offer tangible metrics and data-driven results. Specialists can directly see the impact of their efforts, be it in increased website traffic, lead generation, or sales conversions, leading to a sense of accomplishment and validation of their strategies.
  • Flexibility in Work Environment: Many digital marketing tasks can be executed remotely using online tools. This provides specialists with the flexibility to work from varied locations, be it a traditional office, home, or while traveling, allowing for a balance between work and personal life.
  • Continuous Learning and Professional Development: The digital marketing landscape is characterized by rapid changes, from algorithm shifts to emerging platforms. This dynamic environment ensures that specialists are always learning, staying updated with the latest trends, tools, and strategies, keeping their roles fresh and challenging.

Working Conditions

A digital marketing specialist functions in a fast-paced, ever-evolving environment that melds creativity with data-driven strategies. Their daily operations often involve diving deep into analytics to gauge the effectiveness of campaigns, brainstorming innovative approaches to reach target audiences, and keeping abreast of the latest digital trends and platform updates. 

The role predominantly leans towards an office-based setting, but with the proliferation of digital tools and cloud-based platforms, remote work or hybrid models have become increasingly prevalent. This shift not only offers flexibility in terms of work location but also in managing work hours, though it’s not uncommon for specialists to tweak campaigns or respond to real-time data outside traditional working hours. 

Collaboration is a significant facet of their role; they often work in tandem with other departments like sales, content creation, and IT to ensure a cohesive and effective marketing approach. The need for continuous learning is paramount, given the swift technological advancements and changing consumer behaviors in the digital space. While the role can be demanding, especially during major campaign launches or when adapting to unexpected algorithm changes, the reward of witnessing tangible results from their strategies offers both professional fulfillment and motivation.

Further Studies

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • Certifications in Google Analytics, Google Ads, or other relevant digital marketing tools can be beneficial.

What Skills Make You a Strong Candidate

As a digital marketing specialist, you need to be a strategic and analytical thinker with strong problem-solving skills. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Knowledge of SEO/SEM, databases, and web analytics tools is crucial, as are excellent communication skills.

Salary Range & Job Outlook

Average Salary ($81,000)
Job Outlook (20%)

Salaries have increased 5% for digital marketing specialists in the last 5 years · Projected job growth for digital marketing specialists is 20% from 2018-2028. Digital marketing specialist salaries typically range between $44,000 and $81,000 a year.


11. Broadcast Journalist


A Broadcast Journalist plays a pivotal role in the fast-paced world of news broadcasting. Delivering timely and accurate news to the public, they serve as a crucial link between events happening around the world and the audience. This role combines elements of research, reporting, and presentation, often requiring on-the-spot thinking and communication.

As a Broadcast Journalist

You’ll research, investigate, and present news stories for television, radio, and online broadcasters. As a broadcast journalist, you’ll gather information, prepare and deliver news reports, and often conduct live interviews. You may also be involved in editing and production tasks. Additionally, you might be asked to present the news on-air, often needing to respond immediately to breaking news events.

Benefits

  • Amplification of Important Narratives: As a broadcast journalist, one has the privilege to shed light on significant issues, stories, and events, playing a pivotal role in informing the public and driving societal conversations.
  • Opportunity for Widespread Impact: Given the reach of broadcast media, journalists in this domain can influence vast audiences, ensuring that their work has a broad impact, be it in shaping public opinion, highlighting injustices, or celebrating human achievements.
  • Continuous Learning and Personal Growth: The nature of journalism demands staying updated with current events, diving into varied subjects, and understanding complex issues. This ensures that broadcast journalists are always learning, growing, and expanding their horizons.
  • Engaging and Dynamic Work Environment: No two days are the same in the world of broadcast journalism. Whether covering breaking news, conducting interviews, or diving deep into investigative pieces, the role offers a stimulating environment that challenges creativity and adaptability.
  • Building a Network of Diverse Connections: In their pursuit of stories and information, broadcast journalists interact with a plethora of individuals from various backgrounds, professions, and expertise. This allows them to build a rich network of connections that can be invaluable both personally and professionally.

Working Conditions

The nature of news and broadcasting means that broadcast journalist often operate on tight deadlines, especially when covering breaking news or rapidly unfolding events. Their work settings can vary widely: one day they might be in a controlled studio environment, and the next, they could be on location covering natural disasters, political events, or human interest stories. 

This requires adaptability and a certain level of resilience, especially when reporting from challenging or even dangerous situations. Long, irregular hours can be common, particularly when following a developing story or when traveling to different time zones. Technological aspects, such as live broadcasting equipment and editing tools, play a significant role in their daily tasks. Collaboration is key, as broadcast journalists frequently work in tandem with producers, camera operators, and editors to produce a polished final product.

Further Studies

What Skills Make You a Strong Candidate

To be successful in this field, you should have excellent verbal and written communication skills, with a knack for storytelling. You should also have strong research and interviewing skills, a keen sense of curiosity, and the ability to think on your feet. Resilience under pressure, a good understanding of media law and ethics, and an ability to maintain objectivity and balance are also key attributes in this role.

Salary Range & Job Outlook

Average Salary ($48,370)
Job Outlook (-9%)

The median annual wage for news analysts, reporters, and journalists was $48,370 in May 2021.Employment of news analysts, reporters, and journalists is projected to decline 9% from 2021 to 2031.


12. Film Producer


A Film Producer plays a crucial role in the creation of a movie, serving as the driving force that takes a project from an idea to a completed film. They handle everything from financing and hiring key personnel to overseeing the film’s production. This role offers a unique blend of creative input and business responsibility, making it one of the most dynamic careers in the film industry.

As a Film Producer

Your responsibilities span various stages of film production. You may originate the idea for a project, secure financing, hire the director and other key staff, and oversee all stages of production from pre-production through post-production. You also handle negotiations for distribution rights and ensure the film is completed on time and within budget.

Benefits

  • Creative Vision Realization: As a film producer, one has the unique opportunity to take a mere idea or script and transform it into a visual narrative, playing a pivotal role in shaping and guiding the creative direction of the film.
  • Extensive Networking Opportunities: The film industry is built on relationships. Producers interact with a myriad of professionals, from directors and actors to financiers and distributors, allowing them to cultivate a rich network of industry connections which can benefit future projects.
  • Diverse Project Involvement: Every film is a new venture with its own set of challenges and rewards. Producers get to work on a variety of projects, from indie films and documentaries to major studio productions, ensuring a continuously evolving and stimulating career.
  • Potential for Financial Returns: While the film industry carries inherent risks, successful productions can yield significant box office earnings or distribution deals, providing not just artistic satisfaction but also substantial financial rewards.
  • Legacy Creation: Films have a lasting impact, often transcending generations. As a producer, one has the chance to be a part of cinematic history, creating content that resonates with audiences and leaves a lasting legacy in the world of entertainment.

Working Conditions

Their role is central to the filmmaking process, encompassing everything from initial project development to the final release and distribution. Given the nature of film projects, a producer’s working conditions can be incredibly varied. At times, they might find themselves in comfortable office settings, discussing scripts or handling administrative details. 

On other occasions, they’ll be on bustling film sets, which could be located anywhere from controlled studios to remote outdoor locations, requiring adaptability to different climates and environments. The hours can be long and grueling, especially as production deadlines approach or during on-location shoots. 

Travel is frequently a part of the job, whether scouting for locations, attending film festivals, or meeting with potential investors. A producer must also navigate the challenges of managing large teams, ensuring coordination among different departments, and often making tough decisions to keep the project on track and within budget.

Further Studies

  • Extensive experience in various aspects of film production is often necessary.

What Skills Make You a Strong Candidate

You are highly organized, have excellent communication and negotiation skills, and possess a keen understanding of the creative and business sides of filmmaking. You need to be a problem solver, a decision maker, and a visionary who can keep a project moving forward. Persistence, resilience, and a passion for film are also important attributes.

Salary Range & Job Outlook

Average Salary ($79,000)
Job Outlook (8%)

Employment of producers and directors is projected to grow 8% from 2021 to 2031, Pay. The median annual wage for producers and directors was $79,000 in May 2021.


13. Advocacy and Public Affairs Consultant


An Advocacy and Public Affairs Consultant represents a link between an organization and its stakeholders, whether they be government bodies, the media, or the public. They advocate for their client’s cause, influence public opinion, and help shape public policy. Their role is a blend of strategic planning, communication, and a deep understanding of the political and social landscape.

As an Advocacy and Public Affairs Consultant

You are responsible for creating and implementing public affairs strategies, lobbying on behalf of clients to influence public opinion and policy, conducting research to support advocacy efforts, and managing relationships with key stakeholders. You may also be involved in crafting communication materials, such as press releases or position papers, and monitoring legislative and regulatory developments.

Benefits

  • Influence Policy and Societal Change: As an advocacy and public affairs consultant, one has the unique opportunity to shape public policy and drive societal change, enabling a direct impact on issues of significance and broader community well-being.
  • Engagement with Diverse Stakeholders: The role offers the chance to interact with a wide array of stakeholders, from government officials and legislators to NGOs and community leaders. This extensive networking not only broadens one’s perspective but also strengthens professional connections.
  • Continuous Learning and Skill Development: Given the ever-evolving nature of public policies, laws, and societal issues, consultants are always on their toes, researching, and understanding new developments. This ensures a continuous learning trajectory and the enhancement of analytical and communication skills.
  • Variety in Projects: Working on different advocacy campaigns and public affairs initiatives offers varied challenges and objectives. This diversity keeps the role stimulating and ensures that consultants are always adapting and employing innovative strategies.
  • Sense of Purpose and Fulfillment: Being directly involved in advocating for causes, influencing policy decisions, or ensuring that organizations navigate public affairs effectively offers a profound sense of purpose. Witnessing tangible changes or improvements as a result of one’s efforts brings immense professional and personal satisfaction.

Working Conditions

Advocacy and public affairs consultants work within an environment that seamlessly intertwines politics, public opinion, and policy. The nature of their job often requires them to operate in both formal settings, such as government offices or boardrooms, and grassroots environments, where they may engage with community members or local organizations. 

Their schedule can be demanding and unpredictable, especially when legislative sessions are in progress or during crucial advocacy campaigns. Travel may frequently be on the agenda, as consultants might need to attend meetings, conferences, or public hearings in different locations. 

They often juggle multiple projects simultaneously, necessitating strong organizational skills and the ability to prioritize effectively. The job involves extensive research, stakeholder communication, and strategy development, all of which can sometimes require long hours and meticulous attention to detail.

Further Studies

What Skills Make You a Strong Candidate

A successful Advocacy and Public Affairs Consultant has excellent written and verbal communication skills, a deep understanding of the political landscape, and strong strategic planning abilities. They should be adept at building relationships, influencing others, and navigating complex regulatory environments. Critical thinking, research skills, and a passion for their client’s cause are also important attributes.

Salary Range & Job Outlook

Average Salary ($71,270)
Job Outlook (8%)

The average Public Affairs Consultant salary in the United States is $71,270 as of May 25, 2023 according to salary.com, while the U.S. BLS reports that Employment of public relations specialists is projected to grow 8% from 2021 to 2031, faster than the average for all occupations.


14. Community Outreach Coordinator


A Community Outreach Coordinator plays an integral role in building relationships between an organization and the community it serves. They work to promote an organization’s mission, programs, and efforts to the community at large. This role requires strong communication skills, an understanding of community needs, and the ability to organize and lead programs and initiatives.

As a Community Outreach Coordinator

You’ll organize and oversee community events, engage with local organizations and groups, and communicate the organization’s goals to the public. You may also be responsible for volunteer recruitment and management, public speaking engagements, and monitoring and reporting on the effectiveness of outreach initiatives.

Benefits

  • Direct Community Impact: As a community outreach coordinator, one has the privilege of making a tangible difference in local communities, facilitating programs and initiatives that directly enhance the quality of life for residents.
  • Diverse Interactions and Networking: The role involves engaging with a broad spectrum of individuals, from local government officials to non-profit leaders and community members. This constant interaction not only fosters personal growth but also strengthens professional connections within the community.
  • Continuous Skill Development: Coordinating outreach efforts necessitates the honing of multiple skills, from event planning and public speaking to conflict resolution and stakeholder management, ensuring a multi-faceted professional development trajectory.
  • Opportunity for Creativity and Innovation: Every community has unique needs and challenges. Addressing these requires creative problem-solving and the design of tailored outreach programs, offering a stimulating and ever-evolving work environment.
  • Sense of Purpose and Reward: Few roles offer the immediate satisfaction of witnessing the positive outcomes of one’s efforts. Being at the forefront of community development and improvement initiatives provides a profound sense of purpose and the fulfillment of making a meaningful difference.

Working Conditions

A community outreach coordinator operates within the intersection of community needs, organizational objectives, and resource management. Their role often takes them out of a traditional office setting, as they’re frequently on the move, visiting community centers, attending local meetings, or organizing and overseeing events. 

The nature of the job demands flexibility in terms of hours; evenings or weekends might be required, especially during community events or key campaigns. Engaging with diverse community groups also requires cultural sensitivity and adaptability, as coordinators often interface with people from varied backgrounds and with different needs. The role can be both emotionally rewarding and challenging, as coordinators witness firsthand the community’s triumphs and struggles. 

Given the importance of relationship-building in this position, a significant portion of their time is dedicated to networking, maintaining partnerships, and fostering trust within the community. While they often work in teams and collaborate with other departments or organizations, there’s a degree of autonomy in planning and executing outreach strategies.

Further Studies

  • Experience in community service, public relations, or similar roles can be beneficial.
  • Some positions may require familiarity with a specific cause or community.

What Skills Make You a Strong Candidate

You possess excellent communication and interpersonal skills, and you are often passionate about your organization’s mission. You should be adept at building relationships, coordinating events, and engaging with diverse community groups. Flexibility, creativity, and problem-solving skills are also crucial for this role.

Salary Range & Job Outlook

Average Salary ($43,757)
Job Outlook (13%)

The national average salary for a Community Outreach Coordinator is $43,757 per year in United States. Projected job growth for outreach coordinators is 13% from 2018-2028.


15. Academic Advisor


An Academic Advisor plays a crucial role in the educational journey of students. They guide students through their academic life, helping them navigate their course choices, understanding degree requirements, and setting and achieving educational goals. This role combines aspects of counseling, planning, and education, providing an opportunity to make a significant impact on students’ lives.

As an Academic Advisor

Your duties will include meeting with students to discuss their goals and suggest academic plans, assisting students in course selection and scheduling, monitoring students’ progress, and providing information about necessary academic requirements. You also address academic concerns, provide information about resources, and connect students with additional support services if needed.

Benefits

  • Personal Fulfillment through Student Success: As an academic advisor, one has the joy of witnessing students grow, overcome challenges, and achieve their academic goals, making the role deeply rewarding and personally fulfilling.
  • Continuous Learning and Professional Development: The ever-evolving nature of education means that academic advisors often engage in workshops, conferences, and training sessions, ensuring they stay updated on the latest educational trends, policies, and best practices.
  • Diverse Interactions and Relationship Building: Advisors work with students from various backgrounds, disciplines, and life experiences, offering a rich tapestry of interactions that enhance interpersonal skills and broaden cultural understanding.
  • Opportunity to Shape Educational Journeys: Playing a crucial role in guiding students’ academic paths, advisors have the unique privilege of helping shape future professionals, leaders, and thinkers, leaving a lasting imprint on individuals’ lives and careers.
  • Structured Work Environment with Clear Impact: Operating within educational institutions, academic advisors benefit from a structured work schedule, often aligning with the academic calendar, and enjoy clear, tangible outcomes as they guide and support students through their educational journeys.

Working Conditions

An academic advisor typically operates within the structured environment of educational institutions, be it high schools, colleges, or universities. Their primary workspace is often an office or a designated counseling area where they conduct one-on-one sessions with students, discussing academic paths, course selections, and future aspirations. While their hours generally align with the institution’s operational times, there might be instances when they work extended hours, especially during peak advising periods like enrollment or graduation seasons. 

The role involves a blend of scheduled appointments and potential walk-ins, necessitating adaptability and excellent time management. Given the diverse student body they engage with, advisors encounter a range of emotions and challenges daily — from the excitement of freshmen eager to start their academic journey to the stress of seniors contemplating post-graduate decisions. Effective communication is paramount, as advisors need to relay complex academic policies in understandable terms.

Further Studies

  • A Master’s degree in Higher Education, Counseling, or a related field.
  • Experience in advising, counseling, or working in an educational setting can be beneficial.

What Skills Make You a Strong Candidate

You’re an excellent communicator, empathetic listener, and problem-solver. You should have a deep understanding of their institution’s academic policies and programs, and be capable of building relationships with students of diverse backgrounds. Patience, organizational skills, and a genuine desire to help students succeed are also important attributes.

Salary Range & Job Outlook

Average Salary ($60,510)
Job Outlook (10%)

The median annual wage for school and career counselors and advisors was $60,510 in May 2021. Employment of school and career counselors and advisors is projected to grow 10% from 2021 to 2031

Making the Right Career Choice

Choosing a career path in the communications field is an exciting endeavor, as it offers a wide array of opportunities. With roles ranging from Journalist to Digital Marketing Specialist, Corporate Communications Manager to Academic Advisor, this field truly offers something for everyone. Each job comes with its unique set of responsibilities and working conditions, offering various ways for individuals to make their mark, communicate effectively, and impact the world around them.

Yet, just as it is with any career path, it’s crucial to make an informed decision when choosing your trajectory in the communications field. A proper self-assessment is necessary to ensure that you align your personal strengths, passions, and long-term goals with the realities and requirements of the role you’re eyeing.

Ask yourself essential questions. Do you thrive in a fast-paced, dynamic environment, or do you prefer steady, predictable work? Do you enjoy working alone or as part of a team? Are you more inclined towards creativity and storytelling, or does strategic, data-driven decision-making excite you more? Your honest answers to these questions can guide you towards a role that not only leverages your education in communications but also fulfills you personally and professionally.