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How to Become a Sports Coach

By Ibrahim Okunade


Do you love the behind-the-scenes training and coaching that births the spectacular displays of sporting prowess we see on TV?

If you do, then stepping into the world of sports coaching might be your true calling. This guide details the steps required to become a sports coach for anyone interested in grooming the next breed of sporting royalty.

Career Summary

Sports Coach Salary

Sports Coach Salary

While salaries can vary based on factors like coaching level, sport, and location, a dedicated and skilled sports coach can potentially earn a substantial income.

Glassdoor gives the breakdown of sports coach salary thus:

  • Entry Salary (US$39k)
  • Median Salary (US$50k)
  • Executive Salary (US$66k)

Compared to the national average income in the United States, which is US$61,900, sports coaches earn a slightly lower income.

What does a Sports Coach do?

A sports coach plays a multifaceted role in guiding athletes to reach their full potential both on and off the field. They design training programs, develop strategies, and provide essential mentorship to athletes. Coaches focus on refining technical skills, enhancing physical fitness, and nurturing mental resilience. Additionally, they analyze game performance, offer constructive feedback, and adapt strategies to ensure continuous improvement. Ultimately, a sports coach inspires teamwork, fosters personal growth, and shapes athletes into well-rounded individuals who excel in their chosen sport.

Sports Coach Career Progression

  • Assistant Coach/Youth Coach: Begin as an assistant coach or coach at the youth level. Gain foundational experience in coaching techniques, athlete development, and team dynamics.
  • Position Coach/High School Coach: Progress to coaching specific positions within a team or take on roles as a high school coach. Focus on honing specialized skills and gaining experience with more responsibility.
  • Head Coach/College Coach: As your experience and expertise grow, advance to a head coach position at a high school or college level. Lead team strategies, recruit athletes, and manage overall program development.
  • Specialized Coach/Fitness Coach: Consider specializing in a particular skill or area, such as strength and conditioning or sports science. Develop expertise that can set you apart and lead to higher-level coaching opportunities.
  • Professional Team Coach/Director of Coaching: Achieve the pinnacle by coaching professional or elite-level teams. Alternatively, move into a management role as a Director of Coaching, overseeing coaching staff and program quality.
Sports Coach Career Progression


  • Opportunity to inspire and guide athletes toward achieving their goals and potential.
  • Coaching hones various skills, from leadership to strategic thinking.
  • There are many opportunities for career advancement in sports coaching.
  • Coaching offers a fast-paced setting full of challenges and excitement.
  • Sports coaches can work in different settings, such as schools, clubs, and professional teams.


  • Sometimes, coaching positions might be subject to budget cuts or changes in team dynamics.
  • Coaching requires physical activity and endurance, which can be taxing over time.
  • In youth coaching, managing parental expectations and conflicts can be difficult.
  • The job involves irregular and extended hours, including evenings, weekends, and travel.

Useful Skills to Have as a Sports Coach

  • Communication
  • Leadership
  • Strategy Development
  • Technical Expertise
  • Adaptability
  • Team Building
  • Time Management

Popular Sports Coaching Specialties

  • Strength and Conditioning Coaching
  • Skill-Specific Coaching (e.g., Hitting Coach in Baseball)
  • Position Coaching (e.g., Quarterback Coach in Football)
  • Youth Coaching
  • High School Coaching
  • College Coaching
  • Speed and Agility Coaching
  • Fitness Coaching

How to become a Sports Coach

Sports Coach 5 Steps to Career

Complete your Education

Completing your education, including obtaining a high school diploma and potentially pursuing a degree, is often the first step on the path to becoming a sports coach. The starting point for any educational journey is completing your high school education or obtaining an equivalent qualification. A high school diploma is often a basic requirement for many jobs, including coaching. It demonstrates that you have a certain level of literacy, numeracy, and general education.

Depending on your chosen sport and your career goals, you might consider pursuing higher education in sports-related fields. This can include bachelor’s and master’s degrees in areas such as sports science, exercise physiology, kinesiology and exercise science, physical education, or even coaching education.

Do I Need a Degree in Kinesiology and Exercise Science to Become a Sports Coach?

No, you don’t necessarily need a formal degree to become a sports coach. While having a degree can be beneficial and might open up more opportunities, especially at higher levels of coaching or in educational institutions, it is not always a strict requirement. Many successful sports coaches have pursued coaching careers through other paths.

What are the Benefits of Having a Kinesiology and Exercise Science Degree?

A kinesiology and exercise science degree provides a comprehensive understanding of exercise physiology, biomechanics, nutrition, and psychology. This knowledge enables you to design tailored training programs, enhance athletes’ performance, prevent injuries, and offer informed nutrition guidance. With evidence-based practices at the core, your credibility is boosted, and you’re equipped to stay updated with the latest advancements in the field. This degree opens doors to coaching, sports management, sports psychology, and more, offering a versatile foundation for a successful career in the sports and fitness industry.

However, while a kinesiology and exercise science degree is valuable, practical coaching experience and effective communication skills are equally crucial for success. Combining your formal education with hands-on coaching exposure and strong interpersonal abilities will enable you to connect with athletes, adapt strategies, and navigate the dynamic world of sports effectively.

How Long Does it Take to Get a Degree in Kinesiology and Exercise Science?

The duration of a degree in kinesiology and exercise science can vary depending on the level of the degree (e.g., bachelor’s, master’s), the specific program, and whether you’re studying full-time or part-time.

Here’s a general overview:

  • Bachelor’s Degree: A typical bachelor’s degree in kinesiology and exercise science usually takes around 3 to 4 years to complete if studying full-time. Some programs might offer accelerated options or allow for part-time study, which can affect the overall duration.
  • Master’s Degree: If you’re pursuing a master’s degree in kinesiology and exercise science, the duration can range from 1 to 2 years for a full-time program. Some master’s programs might be structured to accommodate working professionals, offering part-time options that could extend the timeline.

How Much Does it Cost to Get a Kinesiology and Exercise Science Degree?

The university, the program, and the student’s residency status are three core factors that could affect the cost of a kinesiology and exercise science degree. Therefore, it is a tad difficult to provide an exact figure without considering these variables.

However, on average, a bachelor’s degree in this field can range from $10,457 to $30,049, depending on the student’s residency status. Also, a master’s degree in this field can range from $11,422 to $21,997.

Can I Become a Sports Coach Through Online Education?

Yes, you can begin your journey to becoming a sports coach through online education. There are many accredited online programs that offer degrees in sports coaching. Completing these courses can provide you with the theoretical foundation needed for coaching. However, while online education can be a valuable tool in your journey to becoming a sports coach, it’s essential to complement it with practical experience.

What are Some Web Resources to Accelerate My Learning as a Sports Coach?

There are several web resources that can greatly accelerate your learning as a sports coach by providing access to valuable information, coaching techniques, and resources.

Here are some websites and online platforms to consider:

  • CoachTube: CoachTube offers a wide range of articles, coaching videos, courses, and instructional content taught by experienced coaches across various sports. You can learn from experts in specific skills, strategies, and coaching methodologies.
  • Sports Performance Bulletin: This website offers articles, research summaries, and practical advice on sports science, training methods, nutrition, and injury prevention, all of which can benefit your coaching approach.
  • The Sport Journal: This open-access academic journal publishes articles related to sports coaching, sports psychology, exercise physiology, and sports management. It’s a valuable resource for staying updated on the latest research in sports science.
  • The Positive Coaching Alliance: This website offers a variety of resources for coaches who are committed to creating a positive and supportive environment for their young athletes.
  • TrueSport: The website provides valuable articles on different aspects of sports, including sportsmanship, clean performance, and character building. The platform also offers certification courses for coaches.
  • The Coaching Manual Blog: The Coaching Manual blog offers insightful and educational articles, guides, and resources specifically for soccer coaches. While it doesn’t offer a lot in terms of sports coaching generally, aspiring soccer coaches will find the blog quite insightful.

Gain Practical Experience

A coach in sports is like a teacher in the classroom, imparting knowledge, shaping character, and fostering growth. They guide athletes through challenges, instill discipline, and ignite the flame of determination. Just as a teacher influences a student’s educational journey, a coach’s impact resonates far beyond the game, nurturing skills, values, and life lessons that extend well beyond the field of play.

Therefore, practical experience is a must. This experience bridges the gap between theoretical knowledge and real-world coaching scenarios. Through active involvement, you refine communication skills, learn to adapt strategies to different athletes, and make on-the-spot decisions during training and games. Practical experience fosters adaptability, problem-solving abilities, and a deeper understanding of athlete needs.

What Are Internship Opportunities for a Sports Coach?

Internship opportunities for sports coaches can provide valuable hands-on experience and insights into the coaching profession. These opportunities vary in scope and can be found across different levels of sports, from youth programs to professional teams.

  • Youth Sports Programs: Many community and youth sports programs offer coaching internships. These opportunities allow you to work with young athletes, learn about age-appropriate coaching techniques, and develop your communication skills.
  • High School or College Teams: Interning with high school or college teams provides exposure to competitive coaching environments. You might assist with training sessions, help analyze game strategies, and contribute to player development.
  • Club or Amateur Teams: Coaching internships with club or amateur teams allow you to work with dedicated athletes who are looking to improve their skills in a specific sport.
  • Professional Sports Teams: While rarer, internships with professional sports teams offer a unique look into elite-level coaching environments. These opportunities might involve various roles within the coaching staff.
  • Sports Camps: Many sports camps hire coaching interns to assist with training sessions, workshops, and events for young athletes during summer or school breaks.
  • Fitness and Training Centers: Interning at fitness centers or training facilities gives you exposure to strength and conditioning coaching, fitness programming, and athlete development.
  • Recreational Centers: Some recreational centers hire coaching interns to lead sports programs, clinics, and recreational leagues for community members.
  • School Physical Education Programs: Interning as a physical education assistant in schools can provide insights into teaching sports and fostering physical activity in educational settings.
  • College Coaching Programs: If you’re pursuing a higher education degree in coaching, some universities offer internships within their own coaching programs.

When seeking coaching internships, consider factors such as location, the level of the program, the coaching staff’s expertise, and the specific skills you aim to develop. These opportunities offer practical experience, networking possibilities, and a chance to apply your coaching knowledge in real-world settings, enhancing your readiness for a successful coaching career.

What Skills Will I Learn as a Sports Coach?

As a sports coach, you will develop a wide range of skills beyond just knowledge of the sport. These skills are essential for effectively guiding and developing athletes from different backgrounds, managing teams, and creating a positive and productive coaching environment.

Here are some key skills you can expect to learn as a sports coach:

  • Communication and Interpersonal Skills: Effective communication is at the core of coaching. You’ll learn how to convey instructions, provide feedback, and motivate athletes in clear, concise, and inspiring ways. Good communication fosters trust and understanding between you and your athletes.
  • Leadership: Coaching involves leading and guiding athletes toward their goals. You’ll develop leadership skills that inspire respect, confidence, and a sense of direction among your team members.
  • Adaptability: The sports world is dynamic, and situations can change rapidly. As a coach, you’ll learn to adapt your strategies, training plans, and game plans based on factors like opponent strengths, injuries, and changing circumstances.
  • Motivation: Understanding how to motivate athletes individually and as a team is a critical skill. You’ll learn techniques to inspire determination, commitment, and a positive mindset among athletes.
  • Observation and Analysis: Coaches closely observe athletes’ performances to identify strengths, weaknesses, and areas for improvement. You’ll develop analytical skills to provide constructive feedback and make strategic adjustments.
  • Time Management: Balancing training sessions, game preparation, athlete interactions, and administrative tasks requires effective time management skills to ensure everything runs smoothly.
  • Team Building: Creating a cohesive team dynamic is crucial. You’ll learn to foster teamwork, manage conflicts, and build a positive team culture that supports athlete growth and success.
  • Emotional Intelligence: Understanding and managing emotions, both your own and those of your athletes, is essential for building strong relationships, effective communication, and a supportive coaching environment.
  • Technical and Tactical Knowledge: You’ll deepen your understanding of the technical aspects of the sport, including skills, strategies, and game tactics. This knowledge is essential for designing effective training plans.
  • Sports Science: Learning about exercise physiology, biomechanics, nutrition, and injury prevention enhances your ability to design training programs that optimize athletes’ performance and well-being.

These skills collectively equip you to be an effective and impactful sports coach, supporting athletes in their development and helping them achieve their goals both on and off the field.

Choose a Specialization

Once you’ve gained a foundational understanding of coaching principles and practical experience, the next step is to choose a specialization within the field of sports coaching. This means focusing your coaching efforts on a specific area that aligns with your interests, strengths, and the needs of the athletes or teams you want to work with.

To do this, start by evaluating your personal interests. Consider the aspects of coaching that resonate with you the most. Do you prefer working with certain age groups, such as youth, high school, or college athletes? Are you drawn to a particular sport?

Assess your skills honestly. Identify what you excel at within coaching. It could be technical training, tactical analysis, motivation, sports psychology, strength and conditioning, or something else entirely. Understanding your strengths will help you find a specialization that maximizes your talents.

It’s also important to consider the coaching landscape in your chosen sport and location. Research the demands and opportunities available. Are there specific coaching niches that are in high demand? Maybe your area lacks coaches with expertise in a particular aspect of the game.

Understanding the developmental needs of athletes at different stages is crucial. Coaching youth requires a different approach than coaching professional athletes. Your chosen specialization should cater to these unique requirements. Seek advice from experienced coaches and mentors. They can offer insights and perspectives that might help you narrow down your specialization choices.

Once you’ve considered your interests, skills, market demands, and athlete needs, you can decide on one or a few potential specializations. Depending on your choice, you might need additional education or training. This could involve taking courses or obtaining certifications specific to your chosen area.

Get Relevant Certifications

Securing appropriate certifications is a vital step for sports coaches. A relevant sports coach certification validates your expertise, boosts credibility, and offers specialized knowledge in coaching methods, athlete well-being, and performance enhancement. Certification programs vary based on sports and coaching levels, providing practical skills to guide athletes effectively and maintain industry standards.

Here are some relevant certifications you may consider:

  • NASM Performance Enhancement Specialist (PES): The National Academy of Sports Medicine (NASM) offers the PES certification, which focuses on enhancing athletes’ performance through advanced training techniques. This certification equips coaches with knowledge in functional movement, muscle imbalances, injury prevention, and designing specialized training programs to improve athletes’ strength, power, agility, and overall athletic performance.
  • NSCA Certified Strength and Conditioning Specialist (CSCS): Offered by the National Strength and Conditioning Association (NSCA), the CSCS certification is widely recognized in the strength and conditioning field. It emphasizes training athletes for optimal performance, including strength training, conditioning, and sports-specific exercises.
  • USATF Level 1 Coaching Certification: The USA Track & Field (USATF) Level 1 certification focuses on coaching track and field events. It covers coaching fundamentals, biomechanics, training techniques, and event-specific strategies.
  • U.S. Soccer Coaching Licenses: U.S. Soccer offers a range of coaching licenses that cater to different age groups and skill levels. These licenses provide coaching education in soccer techniques, tactics, and player development.
  • AFAA Group Fitness Instructor: While not exclusively for coaches, the Aerobics and Fitness Association of America (AFAA) certification can be valuable for coaches involved in fitness training, group exercise, and conditioning.
  • NFHS Coaching Certifications: The National Federation of State High School Associations (NFHS) provides coaching education for various sports, focusing on coaching ethics, rules, safety, and athlete development at the high school level.

The choice of sports coach certification will entirely depend on your coaching goals, the sports you specialize in, and the specific skills you aim to develop. Consider the level of athletes you work with, whether it’s youth, high school, college, or professional. Assess the focus areas you want to enhance, such as strength and conditioning, tactical strategies, injury prevention, or athlete motivation.

What’s the Career Outlook for Sports Coaches?

The career outlook for sports coaches is quite positive. According to the United States Bureau of Labor Statistics, the employment of coaches and scouts is projected to grow 20 % from 2021 to 2031. The growth rate is faster than the average for all occupations in the United States.

Over the decade, approximately 39,900 openings for coaches and scouts are projected annually. This demand is driven by the increasing emphasis on organized sports at various levels, from schools to recreational leagues. As more individuals recognize the benefits of sports for physical fitness, teamwork, and personal development, the need for skilled and dedicated coaches continues to rise.

Furthermore, the expansion of youth sports programs, along with the interest in specialized training and coaching for competitive athletes, contributes to the positive job outlook. From 2010 to 2017 alone, the youth sports industry grew by a reported 55 percent. Aspiring coaches who combine their coaching qualifications with strong communication skills and a passion for athlete development are likely to find promising opportunities in the dynamic and rewarding field of sports coaching.

Sports Coach Popular Career Specialties

What are the Job Opportunities for a Sports Coach?

As a sports coach, you have a plethora of job opportunities across different levels and settings.

Below are some of the top opportunities for you:

  • Position Coach: In team sports, a position coach focuses on coaching specific positions within a team, such as a quarterback coach in football or a pitching coach in baseball.
  • Head Coach: The primary leader responsible for developing overall team strategies, managing coaching staff, and guiding athletes to achieve their best performance.
  • Assistant Coach: Supports the head coach by assisting in training sessions, strategy development, and athlete development. May specialize in specific areas like offense, defense, or specific skills.
  • Youth Sports Coach: Works with children and young athletes to introduce them to sports, develop fundamental skills, and promote a positive sports experience.
  • High School Coach: Coaches sports teams at the high school level, overseeing training, game strategies, and athlete development.
  • College Coach: Coaches sports teams at the collegiate level, managing training, recruiting, and team performance.
  • Strength and Conditioning Coach: Focuses on enhancing athletes’ physical fitness, designing training programs, and minimizing injury risks.
  • Fitness Coach: Works with individuals or groups to improve overall fitness, often focusing on aspects like cardiovascular health, strength, and flexibility.
  • Personal Trainer: Provides one-on-one or small-group training sessions tailored to individuals’ fitness goals and needs.
  • Specialized Coach (e.g., Skills Coach, Hitting Coach): Specializes in coaching specific skills within a sport, such as a skills coach for basketball or a hitting coach for baseball.

What Type of Organizations Hire Sports Coaches?

Various types of organizations hire sports coaches to lead and develop athletes at different levels. These organizations encompass a wide spectrum, ranging from educational institutions to professional sports teams.

Here are some examples:

  • Schools and Universities: Educational institutions hire coaches to oversee their sports programs, including elementary, middle, and high schools, as well as colleges and universities. Coaches guide student-athletes in training, competitions, and skill development.
  • Youth Sports Programs: Community centers, sports clubs, and organizations focused on youth development offer coaching opportunities for young athletes. These programs introduce children to sports and foster a love for physical activity.
  • Sports Academies: Specialized sports academies provide intensive training and coaching to athletes looking to excel in a specific sport. These academies often focus on skill enhancement, fitness, and competition preparation.
  • Recreational Centers: Recreation centers offer sports programs and leagues for community members. Coaches here provide coaching for individuals looking to engage in sports for fun and fitness.
  • Private Coaching Businesses: Some coaches establish their private coaching businesses, offering personalized training and guidance to individual clients seeking sports improvement.
  • Sports Camps: Seasonal sports camps, whether during school breaks or summer vacations, hire coaches to lead coaching sessions and activities for young athletes.
  • Fitness and Training Centers: Facilities focused on fitness and athletic development may employ coaches to provide specialized training and conditioning programs.
  • Professional Sports Teams: Professional sports franchises, whether in major leagues or minor leagues, employ coaches to lead teams to success. These coaches manage elite athletes, develop game strategies, and oversee performance optimization.
  • Sports Federations and Organizations: National and international sports federations and governing bodies hire coaches to train and lead national teams in various sports.
  • Online Coaching Platforms: In the digital age, online platforms offer virtual coaching opportunities, enabling coaches to provide guidance remotely through videos, live sessions, and personalized plans.

Balancing Work and Life as a Sports Coach

The work-life balance of sports coaches is influenced by factors such as the level and intensity of the sport they coach (e.g., youth, high school, collegiate, professional), and the demands of the season, which can entail frequent travels, irregular hours, and extended training sessions.

Finding a balance between coaching responsibilities and personal life can be quite a challenge, as the demanding nature of the profession often blurs the lines between work and leisure. However, it’s entirely possible to strike a harmonious equilibrium with a thoughtful approach.

First and foremost, effective time management is key. Crafting a well-organized schedule that designates specific blocks for coaching tasks, training sessions, administrative work, and personal activities can help you regain control over your time. Prioritizing self-care is equally important. Understand that taking care of your physical and mental well-being directly impacts your coaching effectiveness. Dedicate time for exercise, relaxation, hobbies, and cherished moments with loved ones.

Delegating responsibilities when possible can alleviate the workload. Entrust certain coaching tasks to assistant coaches or support staff to balance the demands. Transparent communication plays a vital role as well. Make your schedule known to athletes, their families, and colleagues to manage expectations and minimize unnecessary interruptions. Remember, finding the right balance requires a blend of effective planning, open communication, and a genuine commitment to nurturing both your coaching career and personal life.

Should I become a Sports Coach?

Becoming a sports coach is a decision that comes down to your passion for sports, your ability to inspire and guide athletes, and your commitment to continuous learning and personal growth. It’s not just about sharing your love for the game. It’s about understanding the technicalities, strategies, and psychology behind it.

Therefore, it’s important to carefully consider whether it aligns with your passions and skills. If you have a genuine and active interest in sports, along with a deep understanding of what coaching entails, it could be a great fit for you. The job demands a comprehensive understanding of the sport’s mechanics, strategies, and techniques. You’ll need to grasp the intricacies of player development, game planning, and effective communication.

Moreover, coaching involves guiding athletes not only in their physical abilities but also in their mental and emotional growth. It requires strong communication, leadership, and problem-solving skills to navigate the challenges that arise on and off the field. You’ll need patience, adaptability, and a commitment to fostering a positive and encouraging environment for your athletes. Take a step back to properly understand the information provided in this article to help you reach a decision. Good luck!

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Ibrahim Okunade

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