How to Make Money Selling Crafts

By Anita Akpuoforba

Published:

Side Hustles

Anita Akpuoforba

Anita Akpuoforba

Writer & Career Coach

If you are someone who is quite creative with their hands, selling crafts online is a fantastic way to turn your passion into a money-making venture. Not only does it allow you to showcase your unique artistic skills to a global audience, but it also offers the flexibility to work on your craft projects at your own pace and from the comfort of your home. In the article below, we will teach you what crafts to make and sell and give you tips for success.


14 Trending Crafts to Make and Sell


Handmade Jewelry

Handcrafted jewelry remains a perennial favorite among crafters and buyers alike. From delicate beaded necklaces to intricate wire-wrapped rings, jewelry allows artisans to express their creativity while catering to a wide range of personal tastes and styles.

Candles

Crafting candles offers a sensory and visual experience. With various scents, colors, and shapes, handmade candles can create a cozy ambiance in any space. Customizable candles can be made to suit different occasions and moods, making them a sought-after craft item.

Resin Crafts

The versatility of resin crafts knows no bounds. Artisans can create everything from stunning resin art pieces to practical resin coasters and trays. The mesmerizing and glossy finish of resin creations adds a touch of sophistication to any space.

Handmade Soap and Bath Products

People are increasingly seeking natural and handcrafted alternatives to commercial bath and beauty products. Crafting handmade soaps, bath bombs, and skincare items allows for creative expression while catering to the growing demand for organic and personalized self-care products.

Home Decor Items

Crafting home decor items such as decorative pillows, wall hangings, and table centerpieces allows artisans to infuse their personal style into a living space. Home decor crafts can range from bohemian to minimalist, making them highly marketable.

Embroidery and Cross-Stitch

These traditional crafts are experiencing a modern revival. Artists can create intricate and customized designs on clothing, accessories, and home textiles. The nostalgia and uniqueness of hand-stitched items make them popular among buyers.

Knit or Crochet Items

Warm, cozy, and stylish, handmade knit or crochet items like scarves, blankets, and hats are always in demand, especially during colder seasons. Crafters can experiment with different patterns and yarn textures to create one-of-a-kind pieces.

Macramé

Macramé has made a comeback as a trendy craft. Artisans can craft intricate wall hangings, plant hangers, and jewelry using knotting techniques. The boho-chic aesthetic of macramé appeals to a wide audience.

Upcycled and Vintage Crafts

Sustainable crafting is gaining popularity. Using old materials and vintage items to create new and unique pieces not only reduces waste but also offers a sense of nostalgia and charm that resonates with buyers seeking eco-friendly alternatives.

Hand-painted Ceramics

Hand-painted ceramic dishes, mugs, and pottery add a personal touch to daily life. The combination of functional and artistic appeal makes hand-painted ceramics a sought-after craft.

Paper Crafts

From handmade greeting cards to intricate paper-cut art, paper crafts offer endless possibilities. Crafting with paper allows for creativity in various forms, including origami, scrapbooking, and paper sculpture.

Wooden Toys and Games

Crafting wooden toys and games provides a wholesome and timeless option for both children and adults. These items are appreciated for their durability, safety, and rustic charm.

Miniature and Dollhouse Crafts

Creating miniatures and dollhouses allows artisans to build intricate worlds on a small scale. Miniature enthusiasts and collectors are always on the lookout for unique and meticulously crafted pieces, making this a niche but dedicated market.

Holiday and Seasonal Crafts

Crafting items specific to holidays and seasons offers a chance to tap into the ever-changing market. Whether it’s making Halloween decorations, Christmas ornaments, or Easter-themed crafts, there’s a constant demand for seasonal items that can be both decorative and functional.

7 Cool Mason Jar Crafts to Sell

Mason Jar Candles

These are candles housed in Mason jars, offering a charming and rustic aesthetic. They provide both illumination and decorative appeal.

Mason Jar Lanterns

Mason jar lanterns are typically Mason jars with handles that can be used for outdoor lighting. They often contain candles or battery-operated lights and are hung or placed around outdoor spaces for ambiance.

Mason Jar Vases

Mason jar vases serve as charming containers for fresh or artificial flowers. They are popular for rustic and DIY floral arrangements.

Mason Jar Bathroom Sets

These sets are one of the most popular mason jar crafts to sell and are designed for bathroom organization. They can hold toiletries, cotton balls, and other bathroom essentials in a stylish manner.

Mason Jar Snow Globes

Mason jar snow globes are whimsical decorative items. They contain miniature scenes and are filled with water and glitter to create the illusion of a snowstorm when shaken.

Mason Jar Piggy Banks

Mason jar piggy banks are creative and transparent savings containers. Coins and bills can be easily dropped into the jar, allowing you to watch your savings grow.

Mason Jar Dog Treat Containers

These containers store dog treats in a visually appealing way. They often come with airtight seals to keep treats fresh and accessible for your furry friend.


How to Start Selling Crafts


Create Unique and Marketable Products

Crafters should focus on crafting products that not only showcase their artistic skills but also cater to a specific audience. Regardless of what you end up choosing, it should be something that customers can’t easily find elsewhere.

However, while your product should be unique, it should also be easily marketable. You can research trends and customer preferences within your niche to ensure your products align with market demands. Remember that the more distinctive and appealing your items are, the more likely they are to stand out and attract potential buyers.

Establish a Brand Identity with a Memorable Name and Logo

Crafting a compelling brand identity is vital for building recognition and trust with customers. Start by choosing a distinctive and memorable name for your craft business that reflects your style, values, and the essence of your creations. Your brand name should also resonate with your target audience.

After this has been done, complement it with a well-designed logo that visually represents your brand. Together, a strong name and logo help customers remember your brand and what it stands for and would make it easier for them to spread the news about your crafts.

Create an Online Presence

In today’s digital age, having an online presence is essential for reaching a broad audience. Begin by setting up a user-friendly website or utilizing e-commerce platforms like Etsy or Shopify. Your online platform should serve as a showcase for your trending crafts.

Fill these platforms with high-quality photography that captures your products from various angles, to highlight their features and craftsmanship. Accompany these images with detailed product descriptions that explain the materials used, dimensions, and any unique qualities.

Additionally, leverage social media platforms like Instagram, Facebook, and Pinterest to share your creations, engage with potential customers, and build a community around your brand.

Price Your Crafts Wisely

Pricing is a critical aspect of your craft business. First, you must consider factors such as material costs, the time and labor invested, and any additional expenses like packaging and shipping. Next, research the market to understand what similar items are selling for, and use the information along with your total expenses to align your pricing accordingly.

Don’t shoot for an unreasonable profit margin. Striking the right balance between competitive pricing and profitability will help your crafts appeal to a broader range of customers while sustaining your business in the long run. Regularly review and adjust your pricing as needed to stay competitive in the market.

Selling Crafts Online vs. at Craft Fairs

The choice between selling crafts online and at craft fairs depends on your specific goals, resources, and preferences. Some crafters choose to do both to maximize their reach and sales opportunities.

Advantages of Selling Crafts Online

  • Global reach broadens customer base globally.
  • 24/7 convenience for browsing and purchasing.
  • Lower costs and no physical store maintenance.
  • Data analytics inform marketing and development.
  • Automated sales streamline payment and fulfillment.

Disadvantages of Selling Crafts Online

  • Fierce online competition hinders visibility.
  • Shipping complexities and return management.
  • Limited personal interaction affects relationships.
  • Initial setup demands time and effort.

Advantages of Selling Crafts at Craft Fairs

  • Face-to-face interaction builds customer rapport.
  • Immediate feedback aids in product improvement.
  • Local exposure fosters community recognition.
  • Networking opportunities with artisans and collaborators.
  • Cash transactions for quick sales.

Disadvantages of Selling Crafts at Craft Fairs

  • Limited reach due to geographical boundaries.
  • Seasonal, leading to irregular sales opportunities.
  • Booth fees cut into profit margins.
  • Weather impacts the outdoor fair success.
  • Time-intensive, diverting from other tasks.

Tips for Success


You will need far more than that talent to make selling crafts a profitable venture. Here are some tips that are sure to ease the process for you.

Source Quality Materials

When customers receive well-crafted items made from top-tier materials, they are more likely to be satisfied with their purchase, leading to positive reviews and potential repeat business. High-quality materials also contribute to the longevity of your crafts, reducing the likelihood of returns or complaints. Ultimately, you will establish a reputation for excellence in your craft, which can be a powerful selling point.

Offer Customization

By allowing customers to personalize their purchases—whether it’s selecting colors, adding names, or choosing specific features—you create a unique and personal connection with them. Furthermore, it opens opportunities for word-of-mouth marketing, as satisfied customers are more likely to share their personalized experiences, attracting new buyers to purchase trending crafts from you.

Provide Excellent Customer Service

As a craft maker, you must promptly address questions, resolve issues, and maintain a professional and friendly demeanor when interacting with customers. Their satisfaction contributes to your online reviews, increases the possibility of return purchases, and enhances your brand’s reputation in the crafting community.

Network and Collaborate

You can begin by engaging in networking activities, such as attending craft-related events, workshops, and trade shows. Doing so will provide you with opportunities to learn from others, gain exposure, and research the most profitable things to sell at fairs or online.

At networking events, you will meet other craft makers whom you can collaborate with. Such collaboration can lead to the development of a new niche or product that would be profitable in the long run.


Challenges of Selling Crafts


Even after gathering enough knowledge on what crafts to make and sell and applying the necessary tips for success, you might still encounter some challenges.

Competition

The craft market is often saturated with sellers offering similar products. Standing out and differentiating your crafts from others can be a significant challenge.

Time-Consuming

Crafting, marketing, selling, and managing a craft business can be time-intensive. Balancing these activities with other responsibilities or a full-time job can be demanding.

Balancing Creativity and Profitability

While creativity is at the core of crafting, it can be challenging to strike a balance between creating unique, artistic items and ensuring they are profitable. This is because the more creative a work is, the more time is expended in its creation, and there is no assurance customers will be willing to buy it at its valued price.

Seasonality

Many craft businesses experience seasonality, with sales fluctuating based on holidays, seasons, or trends. Managing cash flow during slow periods can be challenging and further worsen if you have to pay back loans.


Conclusion


Is Selling Crafts a Good Side Hustle?

The world of crafting offers a remarkable opportunity for creative individuals to not only pursue their passions but also turn them into profitable endeavors. As we’ve explored in this article, there are numerous avenues and strategies for making money by selling crafts, from online marketplaces to local craft fairs and beyond.

The key to success in the crafting business lies in dedication, innovation, and persistence. Don’t be discouraged by the initial challenges or setbacks; instead, view them as opportunities to learn and grow.

So, take that leap of faith and transform your crafting hobby into a thriving business.  Whether you’re crafting for extra income, a full-time career, or simply the joy of it, the possibilities are limitless. Craft your dreams into reality and let your passion for creativity not only enrich your life but also your bank account.

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Anita Akpuoforba

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