How to Make Money as a Personal Shopper

By Ajoke Aminu


Side Hustles

Ajoke Aminu

Ajoke Aminu

Writer & Career Coach

Becoming a personal shopper may be the perfect side hustle for you if you have a keen eye for finding the perfect items, or a flair for fashion and assisting people resonates with you. Not only do you get paid to shop for others, but you also get to flex your creative muscles and make extra income. In this article, we’ll unveil the exciting world of making extra income by becoming a personal shopper—a side hustle that combines shopping expertise with monetization.

What is a Personal Shopper?

Simply put, a personal shopper is an expert in all things retail, who assists clients in making informed purchasing decisions that suit their individual style and needs. Personal shoppers provide a convenient and personalized shopping experience, saving clients time and effort. They can be especially valuable for individuals with busy schedules, those seeking fashion advice, or those who find shopping overwhelming or time-consuming.

What Does a Personal Shopper Do?

Becoming a personal shopper requires a keen eye for detail, excellent communication skills and a thorough understanding of the latest trends and products on the market. Before you learn how to become a personal shopper, you must understand the responsibilities involved.

The role of a personal shopper can vary depending on the client’s needs. Some common responsibilities include:

  • Understanding Client Preferences: Personal shoppers spend time getting to know their clients’ tastes, preferences, and requirements. This involves understanding their style, size, favorite brands, and budget.
  • Researching Products and Services: Personal shoppers conduct thorough research to identify suitable options for their clients. They keep up with the latest trends, sales, and promotions to provide the best recommendations.
  • Selecting and Purchasing Items: Once the options are identified, personal shoppers assist their clients in selecting the right products or services. They may accompany clients to stores or make purchases on their behalf, either online or in-person.
  • Wardrobe Styling: Personal shoppers often assist clients with building or updating their wardrobes. They help in selecting clothing, accessories, and footwear that align with the client’s style and needs.
  • Special Occasion Shopping: Personal shoppers can help clients find outfits or gifts for special events such as weddings, parties, or business functions. They consider the occasion, dress code, and client’s preferences to make appropriate suggestions.
  • Managing Returns and Exchanges: If a client needs to return or exchange an item, personal shoppers can handle the process on their behalf, ensuring a smooth and hassle-free experience.

The common tasks and items they might shop for include:

  • Clothing and Fashion
  • Gifts
  • Luxury Goods
  • Home Decor
  • Groceries
  • Specialty Items
  • Wedding Attire
  • Business Attire
  • Online Shopping

How Much Do Personal Shoppers Make?

We’ve established that personal shoppers get paid to shop for others—now, let’s weigh how heavy that personal shop bag can get. In the United States, personal shoppers might earn an average hourly rate ranging anywhere between $11 to $25 hourly, according to industry insights.

The amount you make depends on your level of experience, skillset, and location, but it’s certainly worth becoming a personal shopper. Some personal shoppers have backgrounds in fashion or merchandising, while others simply have a love for shopping and an eye for style. Regardless of your starting point, the key to success as a personal shopper is to build relationships with clients and provide personalized, top-notch service that keeps them coming back for more.

How to Become a Personal Shopper

You could make a career out of your passion for browsing shops but the truth is that becoming a professional shopper is not as easy as just walking into a store. You need to have excellent communication skills among many essential factors. Successful personal shoppers combine these qualities and skills to offer exceptional service and enhance their clients’ shopping experiences, whether in fashion, home decor, or other areas.

  • Niche Expertise
  • Tech Savvy, Business Acumen, and Creativity
  • Customer-Centric Approach and Attention to Detail
  • Time Management, Organization, and Networking
  • Adaptability, Patience, Empathy, Discretion, and Negotiation Skills

How to Find Clients

One of the essential aspects of your business is finding and attracting clients who can benefit from your personal shopping expertise and services. While it may require some effort and a strategic approach, there are several effective methods to connect with potential clients and build a thriving clientele. By employing proactive marketing techniques, leveraging your network, and utilizing online platforms, you can successfully find clients and establish yourself as a sought-after personal shopper. In this section, we will explore various strategies and approaches to help you find clients and grow your personal shopping business.

  • Establish an Online Presence: Create a polished and professional website or portfolio that effectively highlights your personal shopping services, expertise, and testimonials from satisfied clients. Ensure that it includes comprehensive information about your background, areas of specialization, and the unique benefits you bring to clients.
  • Harness the Power of Social Media: Harness the power of popular social media platforms such as Instagram, Facebook, or LinkedIn to effectively promote your personal shopping services. Share captivating and compelling content that encompasses outfit inspiration, valuable styling tips, and success stories of your clients. Actively engage with your audience by promptly responding to comments and inquiries.
  • Explore Online Marketplaces: Consider exploring and joining reputable online marketplaces or platforms that connect personal shoppers with potential clients. TaskRabbit, Dumpling, OPAS, or Thumbtack are examples of platforms that can broaden your reach and enhance your exposure to a wider audience.
  • Network Strategically: Strategically attend industry events, fashion shows, or local gatherings where you can establish connections with individuals who may require personal shopping services. Cultivate relationships with fashion bloggers, stylists, boutique owners, or event planners who can serve as valuable referral sources.
  • Encourage Referrals: Encourage your satisfied clients to enthusiastically refer your services to their friends, family, or colleagues. Word-of-mouth recommendations hold immense power in attracting new clients. Consider providing incentives such as discounts or complimentary services to clients who successfully refer others to you.
  • Invest in Targeted Advertising: Consider investing in targeted online advertising to increase awareness of your personal shopping services. Platforms like Google Ads and social media advertising enable you to reach potential clients based on their interests, demographics, and geographic location.
  • Offer Complimentary Consultations: Extend complimentary initial consultations to potential clients as a means of understanding their specific needs, showcasing your expertise, and building a strong rapport. Utilize this opportunity to highlight the unique value you bring as a personal shopper and articulate how your services can significantly benefit them. In other words, be prepared to answer possible retail interview questions.

Pricing and Financial Management

Whether you’re a savvy spender or a seasoned fashionista, becoming a personal shopper can be a lucrative side hustle. More importantly, you’ll need a solid understanding of pricing and financial management—from how to set prices to negotiation skills, tracking expenses, and projecting financial risks. This skillset is essential for your finances in general.

What is a Personal Shopper Pricing Model & its Types?

A personal shopper pricing model is a pricing strategy used by businesses or individuals who offer personal shopping services to clients. This model involves determining how you want to charge for the personalized shopping experience and assistance provided to customers. Don’t be too excited to get paid to shop for others and neglect your finances. Here are some key pricing models that you should consider:

  • Hourly Rates: Charging clients based on an hourly rate is a straightforward pricing model. The pros of this model include transparency and flexibility, as clients only pay for the actual time spent on their shopping needs. Hourly rates are suitable when the scope of work varies, and it allows for adjustments if unexpected tasks arise. However, a potential challenge is accurately tracking time, and it may be difficult to estimate the total cost for clients upfront.
  • Flat Fees: Setting flat fees involves charging clients a predetermined amount for specific services or packages. This model offers simplicity and clarity, as clients know the exact cost in advance. Flat fees are advantageous when providing defined services, such as wardrobe styling or special event shopping. Regardless, it’s crucial to carefully assess the time and effort required for each service to ensure the fee is fair for both the client and the personal shopper.
  • Commissions: Some personal shoppers earn a percentage-based commission on the total purchase value. This model can be appealing as it aligns the shopper’s incentive with the client’s satisfaction, as their earnings are directly linked to the value of the items purchased. Notwithstanding, it may not be suitable for all situations, particularly when clients are purchasing lower-priced items or when the commission percentage is not clearly defined.

It’s also worth noting that you can adopt the hybrid model, often combining different pricing models or the retainer model where you offer retainer packages to clients to pay a fixed monthly fee for ongoing services.

How to Negotiate Competitive Rates as a Personal Shopper

Part of knowing how to become a personal shopper includes setting rates that benefit your client without taking from you. However, negotiating the right rates can be a tricky balancing act between being competitive and still making a profit. With this strategy and some creativity, you can set rates that are both competitive and profitable.

  • Research the Market: Analyze the rates charged by other personal shoppers in your area or niche. Consider factors such as experience, expertise, and the level of service provided. Aim to position your rates competitively while also reflecting the value you offer.
  • Evaluate Your Expenses: Understand your costs, including transportation, shopping tools, marketing, and any professional fees. Factor in both direct and indirect expenses to ensure your rates cover all aspects of your business.
  • Determine Your Worth: Don’t undervalue your time and expertise, but also don’t price yourself out of the market. Assess your skills, knowledge, and the unique value you bring to clients. Consider your experience, expertise, and the level of personalized service you provide. Price your services accordingly to reflect your worth in the market.
  • Regular Review: Pricing is not static. Regularly review and adjust your rates as market conditions, costs, and customer preferences change.

Personal Shopper Finance 101: Tracking Your Expenses

As a personal shopper, it can be easy to get caught up in the excitement of purchasing items for your clients. Nevertheless, it’s important to remember that managing your own finances is just as crucial as managing theirs. It’s not just about knowing how much money you’re making, but also understanding where your hard-earned cash is going.

By tracking your expenses, you can see which areas you can cut back on, what expenses are necessary, and how to allocate your funds efficiently. It’s particularly important to keep a close eye on your finances in order to ensure your business is profitable and sustainable in the long run.

  • Profitability Assessment & Margin Analysis: Monitoring your expenses allows you to determine whether your side hustle is profitable. You can compare your revenue to your costs to understand if you’re making money or running at a loss. This insight is essential for decision-making. When you calculate your profit margins accurately, you understand which products or services are the most profitable and can guide pricing and marketing strategies.
  • Budgeting: Effective financial management starts with creating a budget. By tracking expenses, you can allocate funds for different aspects of your side hustle, such as marketing, supplies, and equipment. A well-planned budget ensures you don’t overspend in any area.
  • Tax Obligations & Other Legal Compliance: Keeping detailed records of expenses is vital for tax purposes. It enables you to accurately report your income and claim deductions, potentially reducing your tax liability. Keeping accurate records ensures you meet legal requirements and avoid legal troubles.
  • Financial Goals: If you have specific financial goals for your side hustle, like saving for a vacation or an investment, tracking expenses helps you stay on target, especially if you don’t really know how to save. You can measure your progress and make adjustments as needed.
  • Cash Flow Management: Tracking expenses and income helps you manage cash flow effectively. You’ll know when money is coming in and when you need to cover expenses. This prevents cash shortages that can disrupt your operations.

Client Relationship Management

In today’s competitive market, it’s not just about selling your product or service, it’s about building long-term relationships with your clients. The key to providing exceptional customer service lies in understanding the art of client relationship management. One way to master this art is by going above and beyond for your clients, and having a great answer when asked in an interview.

This shows them that you value their business and are willing to do whatever it takes to provide them with an unforgettable experience. Whether it’s a handwritten thank-you note, a personalized gift, or simply taking the time to listen to their needs, these small gestures can go a long way in building trust and loyalty. Effective communication is essential for personal shoppers to understand their clients’ needs and preferences accurately.

Here are some tips to enhance your communication skills: 

  • Practice active listening, giving full attention to what clients are saying.
  • Show empathy and understanding towards their needs and concerns.
  • Use open-ended questions to encourage detailed responses.
  • Pay attention to non-verbal cues and maintain good eye contact.
  • Repeat and recap key points to ensure clarity and avoid miscommunication.
  • Use clear and concise language, avoiding jargon or technical terms.
  • Utilize visual aids and examples to enhance understanding.
  • Be patient and flexible, adapting to clients’ communication styles.
  • Document and organize client preferences for future reference.

Client Retention: Strategies for Long-Term Success

Building long-term relationships and retaining clients requires consistently delivering exceptional service, understanding their needs, and going the extra mile to exceed expectations.

  • Personalized Experience: Creating Tailored Services: To foster long-lasting client relationships and secure their loyalty, it’s essential to understand each client’s unique preferences and needs. By taking the time to comprehend their specific tastes and requirements, you can tailor shopping experiences and recommendations to match their desires. Going the extra mile to provide a personalized touch, exceeding expectations, and surprising them with thoughtful gestures not only demonstrates your commitment but also creates a deep connection that encourages clients to return time and again.
  • Effective Communication and Active Engagement: Achieving client satisfaction and fostering lasting relationships starts with active listening and a deep understanding of their requirements. It’s crucial to be attentive and receptive to their needs, ensuring that you grasp their preferences. Additionally, maintaining prompt and responsive communication channels is key. Being readily available to address questions or concerns helps build trust.
  • Consistency and Reliability: Consistency is at the core of building trust and maintaining strong client relationships. Delivering consistent service quality and reliability should be a cornerstone of your approach. This means not only meeting deadlines and commitments but doing so consistently over time. Consistent performance builds trust as clients come to rely on your dependability and the quality of your service. It’s this trust that forms the foundation of long-term client relationships, ensuring they return to your personal shopping services time and time again.
  • Anticipating Client Needs: To excel in personal shopping and keep clients coming back, it’s essential to stay ahead of the curve. Proactively identifying client preferences and staying attuned to fashion and style developments is key. By doing so, you can offer relevant recommendations even before clients express them. This proactive approach not only demonstrates your expertise but also showcases your dedication to meeting their needs. It’s this forward-thinking and anticipatory service that sets you apart as a personal shopper and cements long-term client relationships.
  • Loyalty Programs and Incentives: Implementing loyalty programs can be a powerful strategy for client retention. Rewarding repeat clients with exclusive offers and discounts not only incentivizes them to return but also makes them feel valued. Recognizing and appreciating client loyalty through personalized gestures or special perks further strengthens the bond. These initiatives go a long way in not only retaining clients but also turning them into enthusiastic advocates for your personal shopping services, ultimately contributing to long-term success and growth.
  • Ongoing Support and Follow-up: Maintaining a strong and lasting client relationship extends beyond the shopping session. Regular check-ins after shopping sessions demonstrate your commitment to their satisfaction. Addressing any post-purchase concerns or issues promptly shows your dedication to resolving problems. Furthermore, providing ongoing style advice and support showcases your willingness to assist them in their fashion journey. These post-shopping interactions build trust, reassure clients, and encourage them to continue relying on your personal shopping services, ensuring a lasting and fruitful client relationship.
  • Continuous Improvement and Feedback: A commitment to continuous improvement is vital in the personal shopping business. Actively seeking feedback from clients is a key step in enhancing your services and addressing any shortcomings. It demonstrates your dedication to improving the client experience. Moreover, be open to adapting your services based on client suggestions and preferences. By incorporating their input, you not only show that you value their opinions but also ensure that your offerings are tailored to meet their evolving needs. This proactive approach to feedback and adaptation not only strengthens client relationships but also positions you as a dynamic and client-focused personal shopper.


Now that we’ve covered how to become a personal shopper, you have gained some valuable insights into how seamless it can be to get paid to shop for others. To become a personal shopper, you’ll need to have excellent people skills, a great eye for finding the perfect items and hidden treasures, and the ability to work well under pressure.

In essence, becoming a personal shopper is an incredibly rewarding job. Whether you’re planning on starting your own business or working for a major retail store, the sky really is the limit when it comes to this career. So if you’re interested in taking the next steps, be sure to do your research, build up your skillset, and start putting yourself out there. The personal shopping industry thrives on trust, expertise, and exceptional service, so commit to exceeding client expectations to build a successful and rewarding career in this exciting field.

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Ajoke Aminu

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