How to Make Money Dropshipping

By Lace Brunsden


Side Hustles

Lace Brunsden

Lace Brunsden

Writer & Career Coach

Welcome to the world of dropshipping, a business model that blends entrepreneurship with e-commerce. In this guide, we’ll take you through the key steps to kickstart your dropshipping side hustle, from niche selection to marketing strategies, and offer insights into common pitfalls, all to help you navigate this exciting entrepreneurial journey.

What is Dropshipping (Is Dropshipping Legit)?

Is Dropshipping legit? Definitely! Dropshipping is a business model in which an online retailer (the dropshipper) doesn’t keep physical products in stock. Instead, they partner with a supplier or wholesaler who holds the inventory.

When you, as the dropshipper, receive an order from a customer, you pass the order details to the supplier, who then ships the products directly to the customer. In essence, you act as an intermediary, facilitating the sale without handling the physical goodsPros:

  • Low Startup Costs: Dropshipping minimizes your initial expenses since you don’t need to invest in purchasing and storing inventory upfront. This allows entrepreneurs to start an e-commerce business with minimal capital, focusing resources on building a website, marketing, and customer acquisition instead.
  • Flexibility: Dropshipping offers the flexibility to rapidly adapt to changing market trends and customer demands. You can easily add or remove products from your online store without the constraints of holding physical inventory, enabling you to pivot your product offerings and respond to market shifts more agilely. Additionally, the flexibility extends to location independence, allowing you to run your business from virtually anywhere with an internet connection. This means almost anyone can start a dropshipping side hustle.


  • Dependence on Third-Party Suppliers: In a dropshipping model, your business relies on the performance and reliability of third-party suppliers. If they experience stock shortages, shipping delays, or quality issues, it can directly impact your ability to fulfill orders and maintain customer satisfaction. Managing and mitigating these supplier-related risks is crucial for the success of a dropshipping side hustle or business.

Getting Started: Research and Planning

When figuring out how to make money dropshipping, it is important to realize that success doesn’t happen by chance. It requires careful research and planning. In this section, we’ll dive into how to start dropshipping, and the essential steps you need to take to get started on the right foot.

Market Research

Market research serves as the compass guiding your dropshipping business. It involves understanding your target market, customer needs, and industry trends. Robust market research ensures that your business aligns with demand and opportunities.

Picking a Niche

One of the first and most critical steps when figuring out how to start dropshipping is selecting a niche. Your niche choice can significantly impact your chances of success, so it’s crucial to approach this decision with care and consideration.

Your chosen niche will define your target audience and the products you’ll sell. The right niche can help you stand out in a competitive market, build a loyal customer base, and ultimately boost your profits. Conversely, a poorly chosen niche can lead to lackluster results.

Popular Niches in Dropshipping

Some niches have proven to be particularly profitable in the world of dropshipping. These include:

  • Fashion and Apparel
  • Electronics and Gadgets
  • Home Decor
  • Beauty and Health Products
  • Outdoor and Fitness Gear

While these niches are known for their potential, it’s essential to remember that competition can be fierce. Success often depends on finding a unique angle or sub-niche within these broader categories.

Tips for Picking a Profitable Niche

To help you choose a niche that aligns with your goals and market demand, consider the following tips:

  • Passion and Knowledge: Select a niche that genuinely interests you or one in which you have expertise. Your enthusiasm and understanding will shine through in your marketing efforts.
  • Market Demand: Research the demand for products within your chosen niche. Are people actively searching for these items online? Tools like Google Trends and keyword research can provide insights.

Competitor Analysis

Before you dive headfirst into your chosen niche, it’s essential to conduct a thorough competitor analysis. Understanding your competitors can help you identify gaps in the market and refine your business strategy.

Financial Planning

Effective financial planning underpins a successful dropshipping business. This includes budgeting, pricing strategies, managing cash flow, and setting realistic financial goals. When considering how to make money dropshipping, you need to approach it like any other sales business. Make sure that your dropshipping business is legit by covering all the specific requirements in your state.

Setting Up Your Online Store

Creating a compelling online store is a crucial step in your dropshipping journey. This section will guide you through the essential aspects of setting up your e-commerce store for success.

Platform Options

Selecting the right e-commerce platform is a foundational decision that can significantly impact your store’s functionality, ease of use, and scalability. Here are a few popular options to consider:

  • Shopify: Known for its user-friendly interface and robust features, Shopify is a top choice for many dropshippers. It offers various templates, easy customization, and a range of apps to enhance your store’s functionality.
  • WooCommerce: If you prefer using WordPress, WooCommerce is a powerful plugin that can transform your WordPress site into a full-fledged e-commerce store. It’s highly customizable and integrates seamlessly with WordPress.
  • BigCommerce: BigCommerce is known for its scalability and comprehensive set of features. It’s suitable for both small startups and larger enterprises.
  • Magento: Magento is a robust, open-source platform suitable for larger e-commerce operations. It offers extensive customization but may require more technical expertise to set up and manage.

When choosing a platform, consider factors such as your budget, technical proficiency, and long-term goals. Many platforms offer free trials, so you can test them out before committing.

Design and User Interface

Your store’s design and user interface play a significant role in attracting and retaining customers. A visually appealing and user-friendly website can make a positive impression and encourage visitors to explore your products. Here are some factors to consider:

  • Templates and Themes: Most e-commerce platforms offer a variety of templates and themes to choose from. Select one that aligns with your brand and provides a clean, intuitive layout.
  • Mobile Optimization: Ensure that your website is responsive and optimized for mobile devices. Many shoppers browse and make purchases on their smartphones, so a mobile-friendly design is crucial.
  • Navigation: Make it easy for customers to find products by organizing your site’s navigation logically. Use clear categories and a search bar to enhance the user experience.
  • Loading Speed: A fast-loading website is essential for keeping visitors engaged. Optimize images and use a reliable hosting provider to minimize loading times.

Payment Gateways

Setting up secure and convenient payment options is essential for customer trust and satisfaction. Most e-commerce platforms offer integrations with various payment gateways.

  • Popular Payment Gateways: Consider integrating widely used payment gateways like PayPal, Stripe, and Square. These options offer familiarity and reliability to customers.
  • Multiple Payment Methods: Provide a variety of payment methods to accommodate different customer preferences, including credit/debit cards, digital wallets, and buy now, pay later (BNPL) options.
  • Security: Ensure that your payment processing is secure and compliant with industry standards. SSL certificates and secure payment gateways protect sensitive customer information.

Shipping Options

Efficient shipping is a critical aspect of the dropshipping model. Customers expect timely delivery, so you need to carefully plan your shipping strategy.

  • Supplier Shipping: Understand how your suppliers handle shipping. Some may offer multiple shipping options, while others have fixed shipping methods and times.
  • Shipping Costs: Determine how you’ll handle shipping costs. Will you offer free shipping, charge a flat rate, or calculate shipping fees based on the customer’s location and the product’s weight?
  • Tracking and Communication: Provide order tracking information to customers and set clear expectations regarding shipping times. Communicate any delays or issues promptly to maintain trust.

Finding Reliable Suppliers

Selecting reliable suppliers is critical to the success of your dropshipping side hustle. Your suppliers will impact the long-term monetary success of your business.

Researching Suppliers

Before you commit to any supplier, thorough research is essential. Here are the steps to guide your supplier research:

  • Compile a List: Start by identifying potential suppliers within your chosen niche. Utilize online directories, industry associations, and trade shows to find candidates.
  • Check Reviews and Ratings: Look for reviews and ratings of potential suppliers on platforms like Alibaba, AliExpress, or industry-specific forums. Pay attention to feedback from other dropshippers.
  • Verify Credentials: Ensure that the supplier has the necessary certifications, licenses, and permits to operate in their industry and region.
  • Contact References: Ask for references or contact other businesses that have worked with the supplier to get insights into their reliability and professionalism.

How to Gauge Reliability

Assessing a supplier’s reliability is crucial to avoid potential issues down the road. Consider the following factors when evaluating suppliers:

  • Communication: Prompt and clear communication is a good indicator of reliability. A responsive supplier is more likely to address concerns and issues promptly.
  • Product Quality: Request product samples to assess their quality. Consistently high-quality products are essential for maintaining customer satisfaction.
  • Inventory Management: Inquire about the supplier’s inventory management practices. They should have accurate stock levels and a plan for handling out-of-stock items.
  • Shipping Times: Ask about estimated shipping times for different regions. Reliable suppliers provide realistic delivery timelines and tracking information.

Negotiating Terms

Once you’ve identified a potential supplier, it’s time to negotiate the terms of your partnership. Effective negotiation can help you secure favorable terms and build a strong working relationship:

  • Pricing: Negotiate pricing terms, including bulk discounts and minimum order quantities. Ensure that your profit margins align with your business goals.
  • Shipping Costs: Discuss shipping costs and options. Some suppliers offer reduced shipping rates for dropshippers, which can help you remain competitive.
  • Payment Terms: Clarify payment terms, including whether you’ll pay upfront or upon shipment. Negotiate payment methods and any credit arrangements if applicable.
  • Return and Refund Policies: Ensure you understand the supplier’s return and refund policies. Clear terms in these areas are essential for handling customer issues.

Pricing Strategy

Pricing strategies are essential for businesses to determine how much to charge for their products or services. Different pricing strategies focus on various aspects, such as costs, perceived value, and psychological factors. Here’s an explanation of several pricing strategies:

Cost-Based Pricing

This strategy involves setting prices based on the costs of production, including direct costs (materials, labor, etc.) and indirect costs (overheads, administrative expenses, etc.).

  • Calculation: Typically, businesses add a markup or profit margin on top of the total cost to determine the selling price.
  • Advantages: Simple and straightforward, helps ensure that costs are covered and profit is made.
  • Disadvantages: Doesn’t consider market demand or customer perceptions, which may lead to underpricing or overpricing.

Value-Based Pricing

This strategy focuses on the perceived value of the product or service to the customer. Prices are set based on what customers are willing to pay.

  • Calculation: It involves understanding customer preferences, analyzing competitor prices, and determining the value that customers attach to the product.
  • Advantages: Maximizes profit potential by aligning prices with customer perception of value, rather than production costs.
  • Disadvantages: Requires in-depth market research and understanding of customer preferences.

Keystone Pricing

Keystone pricing is a simple markup strategy where the selling price is set at double the cost price (i.e., a 100% markup).

  • Calculation: If a product costs $10 to produce, it would be sold for $20 using keystone pricing.
  • Advantages: Easy to calculate and apply, provides a consistent profit margin.
  • Disadvantages: Ignores variations in market demand and competition, and may not be optimal for all products or industries.

Psychological Pricing

This strategy leverages psychological principles to influence consumer perception of price. Examples include using prices ending in .99 (e.g., $9.99), anchoring (displaying a higher price first to make the actual price seem lower), and bundle pricing (offering a package deal for perceived savings).

  • Advantages: Can create a perception of value, encourage impulse buying, and influence purchasing decisions.
  • Disadvantages: Overused tactics may lose effectiveness, and customers may become skeptical of manipulative pricing.

Skimming Pricing

Skimming pricing involves setting a high initial price for a new or innovative product to maximize profit from early adopters or customers willing to pay a premium.

  • Use Case: Often used for products with limited competition, technological advancements, or unique features.
  • Advantages: Maximizes revenue from early adopters and helps recoup development costs quickly.
  • Disadvantages: Can limit market penetration, as price-sensitive customers may be deterred initially.

Penetration Pricing

Penetration pricing sets an initially low price to gain market share quickly or penetrate a competitive market.

  • Use Case: Effective when trying to attract price-sensitive consumers or when entering a saturated market.
  • Advantages: Attracts a large customer base, and can discourage competitors from entering the market.
  • Disadvantages: This may not be sustainable in the long term, and can lead to lower profit margins initially.

Dynamic Pricing

Dynamic pricing involves adjusting prices in real time based on factors such as demand, supply, competitor prices, and customer behavior.

  • Use Case: Common in e-commerce, travel, and hospitality industries.
  • Advantages: Maximizes revenue by responding to changing market conditions.
  • Disadvantages: Can be complex to implement, and may raise concerns about fairness among customers.

Marketing and Customer Acquisition

Importance of Marketing

Effective marketing is the lifeblood of any dropshipping venture. It’s the process of creating awareness, generating interest, and convincing potential customers to choose your products over those of competitors. Here’s why marketing matters:

  • Visibility: Marketing increases your brand’s visibility, making it more likely that potential customers will discover your products online.
  • Customer Acquisition: It’s the primary means of acquiring new customers, helping you expand your customer base and grow your revenue.
  • Brand Building: Through marketing, you can establish and reinforce your brand identity, making your store more memorable and trustworthy to consumers.
  • Competitive Edge: In a competitive market, effective marketing can set you apart from rivals and give you a competitive edge.


Marketing channels are the various platforms and strategies you can utilize to reach your target audience. Here are some key channels commonly used in dropshipping:

SEO (Search Engine Optimization)

SEO involves optimizing your website and content to rank higher on search engine results pages (e.g., Google). Organic traffic from SEO is cost-effective and sustainable over the long term.

Strategies include keyword research and on-page optimization, high-quality content creation, and link building.

PPC (Pay-Per-Click) Advertising

PPC advertising allows you to place ads on search engines and other platforms and pay only when users click on your ad. Advantages include immediate visibility and control over ad spend.

Platforms you can consider are Google Ads, Bing Ads, and social media advertising (e.g., Facebook Ads).

Social Media Marketing

Leverage social media platforms (e.g., Facebook, Instagram, TikTok, Twitter) to promote products and engage with your audience. This builds a brand presence, enables direct interaction with customers, and can drive traffic to your website.

Strategies include content creation, influencer partnerships, paid social advertising, and community building.

Customer Retention Strategies

Acquiring new customers is essential, but retaining existing ones is equally important for long-term success. Here are some strategies to foster customer loyalty:

  • Email Marketing: Create personalized email campaigns to keep customers informed about new products, promotions, and valuable content.
  • Loyalty Programs: Implement loyalty programs that reward repeat customers with discounts, exclusive offers, or points that can be redeemed for products.
  • Exceptional Customer Service: Provide top-notch customer support, addressing inquiries and resolving issues promptly and professionally.
  • Product Recommendations: Use data and analytics to suggest relevant products to customers based on their browsing and purchase history.
  • Feedback and Surveys: Gather feedback from customers to understand their needs and preferences, then use this information to improve your offerings.
  • Social Engagement: Stay active on social media, responding to comments and messages, and engaging with customers to build a community around your brand.

Managing Operations

Efficiently managing your dropshipping operations is crucial for ensuring smooth order processing, maintaining customer satisfaction, and handling returns and refunds effectively. In this section, we’ll explore the key aspects of managing your dropshipping operations.

Order Fulfillment

Order fulfillment is the core operational process in dropshipping, involving the receipt, processing, and shipment of customer orders. A well-organized fulfillment process is essential for meeting customer expectations and minimizing errors.

  • Supplier Communication: Establish clear communication channels with your suppliers to ensure they receive and process orders promptly. Automate order forwarding whenever possible.
  • Inventory Management: Continuously monitor inventory levels to avoid selling out-of-stock products. Implement systems or software that sync your store’s inventory with your suppliers’ stock.
  • Shipping Tracking: Provide customers with tracking information for their orders. This keeps them informed and minimizes inquiries about delivery status.

Returns and Refunds

Dealing with returns and refunds is an integral part of dropshipping, as it impacts customer trust and your store’s reputation.

  • Clear Return Policies: Have well-defined return and refund policies that are easy for customers to understand. Include information about who covers return shipping costs.
  • Streamlined Process: Create a smooth, automated process for customers to initiate returns and request refunds. Provide clear instructions on how to return items.
  • Quality Assurance: Inspect returned items to ensure they meet your quality standards. Implement a process for restocking or refurbishing returned products if possible.
  • Timely Refunds: Process refunds promptly once a return is approved. Keep customers informed about the status of their refund.

Customer Service

Exceptional customer service is a cornerstone of a successful dropshipping business. Happy customers are more likely to make repeat purchases and refer others to your store.

  • Timely Responses: Respond to customer inquiries and issues promptly. Set clear response time expectations for your customer service team.
  • Clear Policies: Communicate your store’s policies clearly, including shipping times, returns, and refunds. Make this information easily accessible on your website.
  • Multi-Channel Support: Offer customer support through various channels, such as email, live chat, and social media. Consider using chatbots for automated responses during off-hours.
  • Problem Resolution: Train your customer service team to handle complaints and issues effectively. Empower them to make decisions that lead to customer satisfaction.

Common Pitfalls and How to Avoid Them

In the world of dropshipping, several common pitfalls can hinder your success. This section outlines these challenges and offers strategies to avoid them.

Inventory Issues

Inventory management can be a significant challenge in dropshipping, leading to issues such as stockouts, overselling, and shipping delays. Here’s how to navigate this pitfall:

  • Maintain open and regular communication with your suppliers. Ensure they update you on stock levels and product availability promptly.
  • Invest in inventory management software that syncs with your supplier’s inventory data. This helps you keep track of stock in real time.
  • Consider keeping a buffer of safety stock for popular products to prevent stockouts during unexpected spikes in demand.
  • Work with multiple suppliers for the same product to reduce dependency on a single source.

Customer Service Mistakes

Poor customer service can harm your reputation and lead to lost sales. Avoid these common pitfalls in customer service:

  • Inadequate Training: Thoroughly train your customer service team in handling inquiries, complaints, and returns. Provide them with the tools and knowledge needed to address customer issues effectively.
  • Delayed Responses: Aim for timely responses to customer inquiries and concerns. Set clear expectations for response times and consider using automated responses during busy periods.
  • Ignoring Feedback: Pay attention to customer feedback and use it to improve your operations. Address recurring issues and implement changes based on customer suggestions.

Poor Marketing Decisions

Marketing plays a vital role in attracting and retaining customers. Avoid making detrimental marketing decisions with these strategies:

  • Marketing Strategy: Develop a comprehensive marketing strategy that includes a mix of channels and tactics. Align your strategy with your target audience and business goals.
  • Ad Spend: Be cautious with your advertising budget. Test campaigns with small budgets before scaling up to avoid overspending on ineffective marketing channels.
  • Analytics: Regularly analyze the performance of your marketing efforts. Adjust your strategies based on what works and what doesn’t.
  • Adapt: The marketing landscape evolves rapidly. Stay informed about industry trends and emerging technologies to adapt your marketing strategies accordingly.


Is Dropshipping Worth It?

Is dropshipping worth it? Well, not for everyone. However, if you are willing to put in the work and take the risks associated with starting any business, dropshipping could be a great business for you, offering the opportunity to build a profitable e-commerce enterprise with relatively low upfront costs.

Starting a dropshipping business entails conducting thorough market research to identify a profitable niche, understanding the importance of niche selection, analyzing competitors for differentiation opportunities, and creating a robust financial plan encompassing budgeting, pricing strategies, and goal setting.

These foundational steps are essential in establishing a successful dropshipping venture that aligns with market demand, maintains a competitive edge, and ensures sustainable growth in the dynamic world of e-commerce.

Starting a dropshipping business is an exciting endeavor that offers the potential for financial independence and the freedom to be your boss. Armed with the knowledge and strategies outlined in this guide, you have a strong foundation to pursue your dropshipping dreams.

Remember that success is within your reach, and with determination and the right approach, you can turn your dropshipping venture into a thriving and profitable enterprise. So, take that first step and embark on your dropshipping journey today!

Related Articles:

Lace Brunsden

About the Author

Read more articles by Lace Brunsden