Digital marketing is one of the best careers to get into right now (if not THE best).
It has EVERYTHING you’d look for in a new career: High-pay, great future employment forecasts, consistent growth, and low barrier to entry.
…Even if you don’t have a highly-technical background, Marketing degree, or other advanced education (you don’t need ANY of that).
In this article, I’ll share the 4 reasons I recommend this career so much.
And then I’ll walk you through where to learn digital marketing online so you can get hired for your first job as a digital marketer.
Let’s get started…
A few years ago, I quit my job as a Recruiter.
I wanted more freedom and the ability to work for myself.
My plan was to grow this blog – CareerSidekick enough to support me full-time, but that takes time… and I needed money!
I had a couple of friends who were working as marketers at the time and recommended I try it, so I did.
And it’s one of the best things I’ve ever done!
It allowed me to earn $50+ per hour, set my own schedule, and learn in-demand skills that employers are desperate for.
And getting started was much faster than I expected.
If you’re unhappy in your career, just starting out, or looking for something new, here are the four reasons I recommend learning digital marketing and getting into this career:
And this industry isn’t going anywhere! Companies are doing more and more marketing online.
You know all of those blogs you read? Those emails in your inbox? Those ads on Facebook and YouTube? That’s all because of highly paid digital marketers.
And there’s going to continue being a shortage of talent because this subject really isn’t taught well (or at all) in most traditional schools.
And while there are other great careers out there… like software engineering… they’re much tougher to break into.
So now let’s look at where to learn digital marketing online in a way that will prepare you to find a job in this field!
You’ll need two things if you want to find a job in digital marketing.
>> You need the skills.
>> And you need to demonstrate to employers that you know these skills so they’ll hire you.
Fortunately, are some online trainings that cover both of these. So I’ll cover them below.
Plenty of courses teach digital marketing… but not all of them show you how to get job offers with your new skill set…
That’s why this is one of the top courses I recommend for getting a career in digital marketing.
I’ve spoken with the course creator, Seth, and was blown away by his knowledge of digital marketing and exactly what employers look for when hiring in this space.
(As a former recruiter, it’s very rare to talk to someone who doesn’t come from an HR or recruiting background yet still understands job searching so well. Seth knows his stuff!)
When I started learning digital marketing after quitting my job, I wish I had a resource like this to help me.
The course is like a digital marketing “fast-lane” that takes the guesswork out of learning digital marketing and finding a high-paying job, so you can just follow the steps to get hired.
After you sign up for the mini-course, you’re going to learn:
After this free mini-course, Seth offers a paid membership where you level up to more advanced trainings. These expert trainings take you step-by-step through learning these skills in-depth and getting job offers.
But you can start for free, which is a great way to learn the basics, make sure this career path is right for you, and then decide for yourself if you want to keep learning with the premium material.
Start for free HERE.
Next is a company called DemandCurve, which I was introduced to recently.
They’re a fast-growing startup that teaches you how to get a marketing job in 9 weeks, and you don’t pay them anything until you land a position!
You do need to go through an online application, so not everyone gets accepted.
But if they think you’re someone they can help, this is definitely a great option to get trained in digital marketing by real experts, with no money owed until you’re working in a marketing job
You can get more details and apply for the program HERE.
This is one of my favorite options for learning ANYTHING online because you can pay one low, flat monthly fee and get access to every expert-led course on the platform (and they have thousands).
There are multiple courses on the platform dedicated to learning digital marketing and finding a job, but you may need to go through two or three courses to get all the info you need.
Since it’s all available for one flat fee, this is still a good option to consider.
I wrote a detailed LinkedIn Learning review here, which explains how to get a free month and how to find relevant courses.
Google offers a course where you can learn the fundamentals of digital marketing through their “Digital Garage” learning program.
The course is completely free and contains 26 modules designed to teach you the fundamentals of digital marketing and set you up to find an entry-level job in this field.
The course includes exercises, real world examples, and more. It also comes with a recognized certification when you complete the course.
Note that from everything we can tell, this seems to be designed for UK/EU citizens.
However, the fundamentals of digital marketing are the same anywhere in the world, so you’ll still be learning the skills that are valuable to employers even if you’re US-based.
You can get started here.
Now, content marketing is just one subset of digital marketing.
So in this course, you won’t be learning advertising.
You’ll be learning how companies create content (videos, blog articles, social media posts, etc.) to drive inbound leads and get interested people coming to them!
The course takes about 4 hours to complete and is totally free, so it’s definitely a good option if you want to get started and learn the basics of content marketing. This is valuable to know even if you end up getting a broader digital marketing job where you’re handling advertising, too.
The course also contains 11 quizzes so you can make sure you’re absorbing everything.
This is one of the best free online courses for learning the paid advertising side of digital marketing.
(Digital marketing can include content marketing, which I mentioned earlier – like blog posts, YouTube videos, etc. But it also includes paid advertising. You know – those ads you watch BEFORE your YouTube video plays).
This is one of the most valuable parts of digital marketing for many companies because they can control the amount of leads they get.
If they want more leads, they just spend more on ads. You don’t have that level of control with free content online.
And the best course to start learning the basics of paid ads is via Wordstream’s PPC University.
Alison.com is a site featuring free online courses from leading industry experts/companies.
And they’ve had over 13 million students since being founded.
Their diploma in e-business is published by Google and takes around 6-10 hours to complete. And it’s completely free.
Now this is a broader, more general course than some of the digital marketing courses mentioned above, but it’s a good way to build a foundation in online business.
You’ll learn about business websites, how to get a business website found on Google, how to build a loyal fanbase online, online content marketing, paid advertising, online analytics and reporting, and much more.
These are all niche areas that employers pay a LOT of money for.
Each of these skills individually can be a $50K-$100K a year skill set if you build it up and become a master at it.
Enroll in the free course here to get started.
Udemy is another online learning platform that’s similar to LinkedIn Learning (mentioned earlier).
It’s worth a look if you’re trying to learn digital marketing from scratch and break into that field, or if you’re relatively new in the field and looking to boost your skills.
You can browse their courses here.
Note that Udemy frequently runs sales where many or all of their courses are available for $10. I wouldn’t recommend paying more than $10 for a Udemy course because of this.
Also, make sure the course you choose includes information on how to find a job in digital marketing, rather than just the technical skills.
Now you know where and how to learn digital marketing online.
So what next?
Our advice: Don’t over-think it. Pick one or two that look interesting, and start going through the material today!
This could launch a new, high-paying career that you love, and many of the resources above are completely free to start, or free entirely.
But nothing happens if you don’t start and take action.
If you already have a job but want a change, set aside an hour each night this week to start going through one of these courses.
And if you’re unemployed or a new graduate looking for your first job, then start right now. Pick an online digital marketing course, go through it, and see if it’s a good fit for you.
Good luck, and we hope you enjoyed this list of the top ways to learn digital marketing online.