In this article, I’m going to quickly show you some great elevator pitch examples for job seekers, plus how to go create your own quickly and easily so you can find a job faster.
What Is An Elevator Pitch?
Essentially it’s a short summary about yourself and what you do, in the time it takes to ride an elevator. You have to be able to deliver and convince in that time frame. That’s the famous 30-second “elevator pitch.” And it can be for anything. Finding a new job, going to a networking event, starting a sales relationship, etc. Here’s the thing about an elevator pitch- you have one whether you know it or not. Any time somebody asks you about your work or asks what you do, you’re saying something… right? And if you’re looking for a new job, your elevator pitch is going to be a big part of how you respond when they ask, “tell me about yourself”. This could be a phone conversation with a recruiter, or an in-person interview when you first sit down. If you’re at a networking event, your elevator pitch will be the information you share when somebody asks what type of work you do. It’s your one and only chance to get their attention and set the tone for how they view the rest of what you tell them. That’s why it’s so important.
Here are the 2 best elevator pitch methods, with examples…
Method 1: Elevator Pitch for Job Seekers
There are a few key pieces that your elevator pitch should contain. This is assuming you are looking for a job or looking to grow your network. If you’re trying to create an elevator pitch while working in sales, it’ll be a bit different and you should read the alternate method below this first method.
Here are the key pieces to creating a perfect elevator pitch…
1. Who Are You And What Do You Do?
The first piece of what you actually say needs to tell them who you are. This might include a bit about your background, what you do, what your skills and interests are, etc. This is where you need to tailor your answer to fit the outcome you want. If you describe yourself as an expert in finance, do you think people will pay attention to you on financial topics? Yes! But what if you made yourself sound more like a generalist who knows a little about many areas, and finance is just one of them? Nobody is going to respect your opinion nearly as much, and they might not even remember you mentioned it. That’s why it’s important to tailor your answer to fit the result you’re hoping to achieve and what you want to be known/remembered for.
To recap, the first part of your elevator pitch might sound like this example: “Hi, I’m David. I’m a Scientist with a background in chemistry. I specialize in research and development, and new product discovery.”
2. Why Should They Care?
Now you want to get a bit more specific and draw their attention in. What are you working on right now or what have you accomplished recently?
Here’s an example:
“I currently work at Johnson & Johnson and my team is working on developing a new antibacterial cream that’s set to go into clinical trials this month.”
Now they know your expertise, and assuming it’s relevant to them, you’ve caught their attention and opened up the conversation. This is why the first step was so important though… if you don’t decide what you want to be known for, and tailor your answer to emphasize those strengths, you’ve lost them!The same goes for job interviews. If you’re applying to be a supervisor, don’t talk about how you love focusing on your individual goals in your job interview answers. Talk about how you’re a good manager or how you take the lead on projects.
I can’t emphasize this enough- it’s all about deciding what you want your audience to remember you for. And you need to pick only one or two things. If you mention more, they’ll assume you’re not particularly talented in any!
3. What Do You Want?
After the two steps above, you need to conclude your elevator pitch and this is your chance to be upfront and tell them your objective. Why are you in this conversation to begin with? If you’re at a networking event because you’re starting a job search soon, say something like this:
“So, I’m interested in meeting people with similar backgrounds, and I’m considering changing jobs this year so I’m curious to learn about the work environments in different companies.”
It’s rare that someone would turn down the chance to hear about how another company does things, so you’ve offered a pretty good trade-off! They might also ask why you’re considering a job change. Either way, you’ve opened up multiple ways for them to expand the conversation. Get comfortable with these three steps and you will have a MUCH easier time answering basic interview questions, introducing yourself at networking events, and more.
Full Elevator Pitch Example Based On The 3 Steps Above:
“I’m a Scientist specializing in chemistry and new product discovery. I currently work at Johnson & Johnson and my team is working on developing a new antibacterial cream that’s set to go into clinical trials this month. So, I’m interested in meeting people with similar backgrounds, and I’m also considering changing jobs this year so I’m hoping to learn about the work environments in different companies.”
Method 2: For Business Owners, Salespeople, And Job Seekers Who Want A More Direct Elevator Pitch
The method above can work for pretty much anybody, but it’s really designed to create the best elevator pitch possible for job seekers. But if you own a business or you work in sales, you should be much more direct… I recently came across a great formula and have yet to find anything better in terms of a very specific, direct elevator pitch. So I’ll share the formula here and then give you some elevator pitch examples with this method.
I suggest you try it if you want a more direct approach.
The Basic Formula/Template:
I help who wants to get without having to . Do you know any who wants to get ?
Elevator Pitch Example With This Method:
“I help job seekers who want to advance their careers and find a job in 60 days or less, without having to memorize hundreds of answers or spend hours studying. Do you know any job seekers who want to find a job in 60 days or less?”
Use a definitive period of time if possible. Don’t just say “fast.” And narrow down your market as much as possible. I didn’t say “working professionals.” I said, “job seekers who want to advance their careers.”
Another Example:
“I help restaurants with multiple locations organize their customer data and boost their sales up to 10%, without having to spend any additional time or money on advertising. Do you know any restaurants with multiple locations that want to boost their sales up to 10%?”
This direct approach could be adapted back to your job search too. Let’s look at one final example of this second method for a job search:
“I’m an R&D Scientist who helps companies use their existing patents and technologies to develop new skincare products. Right now at Johnson & Johnson, I’m finishing a successful project for an antibacterial cream and I’m looking for my next challenge. Do you know any companies that are involved in discovering and developing new skincare products?”
How To Deliver Your Elevator Pitch
Now that we covered how to create the best possible elevator pitch… with plenty of elevator pitch examples… there’s something just as important we should talk about.
Delivery!
You need to be convincing and memorable. Without this, the content won’t matter.
The First Impression
People want to know they are talking to a good, honest, reliable person that they can trust and perhaps even like. They won’t get this by looking at your resume. You need to open up by having great body language and being confident and excited about what you’re saying. You have to appear like you know they’ll be interested. You cannot be hesitant here so practice. And pay attention to body language too. Smile, look confident, and stand or sit up straight. When you’re slouched over, not only are you not using the full potential of your brain (yes, there’s been research), you also look untrustworthy.
Make Them Feel Important
Who doesn’t like to hear that their own background or story is interesting? Or that you feel their opinion is needed on something! So, here are ways to make the other person feel important, which will help you be more memorable and convincing to them!
- Ask Questions
When they tell you something about their background or give their own elevator pitch, show interest and ask a follow-up question. Don’t just sit there waiting for your turn to talk. - Compliment Their Expertise
If you are asking them a question or hoping to get information from them, compliment their experience first and give a reason why you’d value their response. Example (in a job interview): “You mentioned working here for ten years and rising from an entry level position to Manager. What tips for success can you offer if I were to start in this role?” - Remember The Facts
Don’t make somebody repeat important pieces about their background. How do you feel if somebody can’t remember your name or a story you just shared? So if they’re taking the time to tell you about their latest project, try to capture the details. You don’t want to be standing there two minutes later asking, “wait, you said you were involved in a research project, right?” It’ll immediately make them take less interest in what you’re saying as well.
Relax
When you’re nervous or anxious, you breathe with short, shallow breaths in the upper chest. Here’s how you should breathe:
Use your stomach and take long, deep breaths. I had to teach myself this, it didn’t feel natural at first. I couldn’t figure out how to breathe in a way that’d get my stomach to go in and out, at least not when I was paying attention and “trying.” I was filling my upper chest with as much air as possible but my stomach wasn’t moving. That’s not the right way.
Practice, figure it out, and then use it as a way to relax when you’re waiting for a job interview or a meeting.
Practice
Nothing comes out perfect the first time. Having the best elevator pitch is useless if you don’t practice. Give it a test run a few times and make sure you’re hitting the key points and keeping it short. 30 or 60 seconds is about as long as your elevator speech should take. It’s a good idea to practice job interview questions and answers, too. In general, practicing makes your responses better. Don’t try to memorize your elevator pitch or interview answers word-for-word, though. It’ll come out sounding scripted and rehearsed (not good). Instead, focus on hitting the key points you want to mention. It might sound a bit different each time but if you have three key points to hit, and you go through a few elevator pitch practice runs and hit all three, you’re ready to go!
What Happens If You Don’t Prepare An Elevator Pitch?
You only get one chance to make a first impression. If you sound unsure of yourself and don’t have a clear story of what it is you do, you’re going to be less convincing and immediately turn people off! And they’ll be less likely to remember you when you follow-up by email after an interview, or after meeting them at any type of networking event.
I’ve learned this myself the hard way. I’ve met new people, mentioned five different things I do, and just came across like I was average (or worse) at all five. People want to meet experts that they can feel confident in, not generalists that know a bit about everything but can’t really lead the way on any given topic! Your elevator pitch needs to come out smoothly and be designed to share your strengths and facts that relate to the direction you’re heading in. And that doesn’t happen without practice. Even if you outline an average elevator pitch and just practice it a few times in your head, it will be so much better than making it up on the spot!
Very helpful. After being out of the workforce for a while it’s a big help.
Excellent information with examples. Great and effective approach. Even I was consumed with the initial intro and info (about you). Although I am prepping for a far different career, and have a basic bus mgmnt degree under my belt, I shall follow your examples here. Starting a new career and haven’t interviewed in years, oh my. But, maybe I will make it now, gulp. Not sunk yet, shiver, (lol). You’re one of the best teachers for this kind of stuff. Thank you, thank you.
Hey, i saw your video and i have this question – i am a undergraduate and want to go for a consulting interview and i dont have much internships so how can i make my answer more interesting
Talk about what you’ve studied, projects you’ve led or participated in, etc. You just have to do the best you can and talk about the most relevant/interesting things you have done in your elevator pitch.
We’re all searching for that almost PERFECT, direct, clear, concise and TOTALLY USABLE place/template of advice. We rarely find it. , Most of the time, it’s not even close. YET this material is the best I have seen” it is PERFECT in terms of the message, need, delivery and ease of use.
Thanks,
These were useful
This was awesome.
Very good information on the small ins and out on the interviewing process( especially on the elevator part of the interview).
A sincere thank you! You are precise, to the point and relevant. Your integrity shows so again, thank you, Biron
Susie
Can somebody give a good engaging pitch of IT field Student
Thanks for sharing, some really good suggestions
I’m so nervous about interviewing and Biron’s advice makes me feel like I can do it. I especially like when he comments about being nervous, i.e. even if I only remember 70% …
I am so much more prepared for the whole process.
Thank you Biron. It was really helpful. I am looking for a job, would you please share some tips or do’s and don’s.
My background is customer service representative in call centers. My last job is a phone banker. I’ve worked in different call centers so I have experience in different fields. Do you have examples that I can use for my elevator pitch along with the question on why I want to work for the company I’m applying for?
I’ve been on several interviews where I have the experience but I’m getting turned down a lot.
Thank you so much for the help this I will sure use to my advantage on my next interview, greatly appreciated
This is wonderful advice and so practical . What about those of is who haven’t worked in a long time? I have been a SAHM for 18 years , always meaning to go back to work but always was busy w my son’s sports , academics or Church . I have a master’s degree but not had an interview in 4 years . I have applied for over 40 jobs at my Alma mater , all entry level jobs except a handful that required my degree . I can’t afford to retrain . I wanted to to an accelerated BSN program but can’t afford the 50k price tag . We need to move to pay instate tuition, but my husband refuses . I’m in a hole feeling quite hopeless . Thanks
Great guide! Thank you!
I’m this kid with good grades in class but so naive about the real world. this info is just incredible for me.
very helpful..
I hate these standard interview questions.It is really meaningless.When I had interview I asked from recruiter please dont ask me standard interview questions:)
How did that turn out for you? Telling the recruiter which questions they can ask? :)
I’m an unemployed top producing sales executive re-entering the workforce. I need your help, for a fee, to develop my elevator pitch.
Hi Paula,
I appreciate the request. Unfortunately I’m not available for one-on-one consulting/coaching right now, or in the near future. Sorry I couldn’t help more directly on this.
You are never ready for any interview until you have read through Biron’s work!!!!!
Haha thanks, appreciate that :)
What if your resume looks like a jumper. You’ve held temp jobs for the last five years. How do you answer to get out of the stigma while at a job career fair?
Biron, thank you very much for the excellent tips! Examples you provide make it very clear how a good elevator pitch should look like, and are a great help to write my own. Kudos! :)
Thank you Biron you the best :) .
Glad it helped Darin :) Good luck!
What are most common interview questions and answers
Hi Felix,
You can find a lot of them in this article:
https://careersidekick.com/what-to-say-in-a-job-interview-questions-and-answers/
Great information and thanks for sharing.
You’re welcome, Angela. Glad you found it helpful!
Thanks Biron
I was an hour away from blowing up my chance … thanks,you saved the planet
This video was extremely helpful ! It helped me understand what I really want in a job more towards a career. Thank you so much